2012, Vol.36, No.1

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This paper has examined variances in social distance perceptions toward Islamic foods as derived from restructured media sources. Recent history of Islamic-based terrorism has given rise to increased perception of threat towards multiculture. In order to describe the relations between Korea and middle eastern countries, a hypothetical newspaper was created through eight messages, based on both negative and positive coverages. It total, 236 visitors at the Itaewon Special Tourist Zone were surveyed. The statistical techniques for data analysis were t-test and two-way ANOVA(Analysis of Variance). The results indicated that those people who had a positive attitude for cultural diversity demonstrated higher social acceptability toward Islamic foods. In contrast, the higher ethno-nationalism was proportionate to the increasement of Islamic foods' repulsion. The research confirmed that the events of 9/11, followed by the kidnapping of Kim, Sun-Il incited reduced inclination towards Islamic foods. Conversely, the Korean Wave in East Asia had a positive effect on the social distance perceptions toward Islamic foods.

Social enterprises have amassed numerous special interests in a wide range on various fields in South Korea. This article explores the potential for social enterprise opportunities in the context of tourism development; a topic which has so far rarely been investigated. This study reveals the relationship of tourism with social enterprises in the context of the emergent trends of New Tourism and community-based tourism; both of which have addressed the concepts and characteristics of social enterprise. This study purports that a social enterprise, when effectively marketed and managed, can be a suitable vehicle for the promotion of tourism's social responsibility management and the viability of a community-based tourism. The research additionally ascertained is the importance for social enterprises in the field of tourism to be aware of tourists' consumption patterns, the socially weak as well as the numerous interest groups and shareholders amongst the community. Lastly, this study discuss the opportunities for the promotion of creative social entrepreneurs in the field of tourism.

The purpose of this study is to compare the construct equivalence and latent means of destination attractiveness elements between tourists occupying a higher level of destination familiarity and those with a lower level of destination familiarity. Multi-Group Analysis(MGA) on structural equation modeling is first performed to test configural, metric, and scalar invariances between the two groups. Latent Mean Analysis(LMA) is conducted to capture the mean differences of attractiveness variables after the three invariance tests between the two groups are obtained. In addition, a structural relationship between destination attractiveness elements and tourist satisfaction is determined and reported. Results of the study confirm the positive relationship between the three destination attractiveness elements(attraction, convenience, service) and tourist satisfaction and show that tourists with a greater level of familiarity have significantly higher latent mean values of convenience and service factors than those who have lesser familiarity except for the mean value of the attraction factor. Overall, findings of this study enrich theoretical development on destination attractiveness offering important implication for tourist destination marketers.