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The Potential and Direction for Social Enterprise in Tourism in Korea

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2012, 36(1), pp.31-50
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

김균목 1 Ko, Dong Wan 1

1경기대학교

Accredited

ABSTRACT

Social enterprises have amassed numerous special interests in a wide range on various fields in South Korea. This article explores the potential for social enterprise opportunities in the context of tourism development; a topic which has so far rarely been investigated. This study reveals the relationship of tourism with social enterprises in the context of the emergent trends of New Tourism and community-based tourism; both of which have addressed the concepts and characteristics of social enterprise. This study purports that a social enterprise, when effectively marketed and managed, can be a suitable vehicle for the promotion of tourism's social responsibility management and the viability of a community-based tourism. The research additionally ascertained is the importance for social enterprises in the field of tourism to be aware of tourists' consumption patterns, the socially weak as well as the numerous interest groups and shareholders amongst the community. Lastly, this study discuss the opportunities for the promotion of creative social entrepreneurs in the field of tourism.

Citation status

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