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Social Distance Induced by Mass Media Toward Islamic Foods at the Itaewon Special Tourist Zone

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2012, 36(1), pp.11-30
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Park, Joung-Koo 1 육풍림 2 강재구 1

1동국대학교
2서라벌대학

Accredited

ABSTRACT

This paper has examined variances in social distance perceptions toward Islamic foods as derived from restructured media sources. Recent history of Islamic-based terrorism has given rise to increased perception of threat towards multiculture. In order to describe the relations between Korea and middle eastern countries, a hypothetical newspaper was created through eight messages, based on both negative and positive coverages. It total, 236 visitors at the Itaewon Special Tourist Zone were surveyed. The statistical techniques for data analysis were t-test and two-way ANOVA(Analysis of Variance). The results indicated that those people who had a positive attitude for cultural diversity demonstrated higher social acceptability toward Islamic foods. In contrast, the higher ethno-nationalism was proportionate to the increasement of Islamic foods' repulsion. The research confirmed that the events of 9/11, followed by the kidnapping of Kim, Sun-Il incited reduced inclination towards Islamic foods. Conversely, the Korean Wave in East Asia had a positive effect on the social distance perceptions toward Islamic foods.

Citation status

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