Factors Affecting Business Motivations of Rural Tourism Operators (농촌관광사업 경영주의 사업시작동기 영향요인 )

Park Duk Byeong (박덕병); 김경희

Factors Affecting Business Motivations of Rural Tourism Operators

Journal of Tourism Sciences
Abbr : JTS
2012, 36(1), pp.263-286
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Park Duk Byeong ¹, 김경희 ²

¹농촌진흥청농업과학기술원
²농촌진흥청

Accredited

ABSTRACT

The study aims to identify the factors influencing rural tourism operators' motivation as a entrepreneurship. On-site survey was conducted for entrepreneurs in the rural tourism communities with self-administered questionnaires. The survey was obtained from 293 questionnaires in the study area. A factor-clustering method identified three distinct segments; low motivated (32.9%), lifestyle and utilize resource (27.7%), and increase income (39.4%). The estimation of a Multinominal logistic regression model determines the characteristics of rural tourism entrepreneurs who are most likely to opt for each type of motivation of participating for rural tourism business. Results indicated that The most important determinants on motivation of participating for rural tourism business were 'farm size', ‘main crop’, 'type of tourism business.' The motivational aspect of entrepreneurs should be considered for rural tourism development.

KEYWORDS

Rural tourism, Business motivation, Multinomial logistic regression

Citation status

* References for papers published after 2023 are currently being built.

[journal] 강성일 / 2007 / Relationships of Individual Characteristics, Entrepreneurship, and Performance / 관광연구 / 대한관광경영학회 22(1) : 487~507

[journal] 강성일 / 2007 / The Business Motivation and Background Characteristics of Small and Medium-sized Tourism Entrepreneur in Jeju / 관광학연구 / 한국관광학회 31(3) : 135~152

[report] 농림수산식품부 / 2010 / 주요업무보고 / 농림수산식품부

[journal] 박기용 / 2011 / Study on The Relation among Entrepreneurship, Environmental Factors and Performance in The Foodservice Industry / 관광레저연구 / (사)한국관광레저학회 23(1) : 279~298

[journal] 박상곤 / 2011 / The Effects of Rural Tourism on Farm-to-Consumer Direct Transaction: An Empirical Test of the Endogeneity of Rural Tourism / 관광학연구 / 한국관광학회 35(2) : 189~206

[journal] 박시현 / 2004 / 농촌관광의 산업화를 위한 소고 / 농촌관광연구 11(1) : 1~9

[journal] 박용순 / 2010 / The Influence of Social Capital on Residents’ Integration and Quality of Life in Rural Tourism Villages / 관광학연구 / 한국관광학회 34(8) : 33~55

[journal] 이민수 / 2006 / A Benefit Segmentation of Tourists in Rural Areas / 관광학연구 / 한국관광학회 30(6) : 219~240

[journal] 정구조 / 2009 / Influence of Tourists' Satisfaction from the Farm Experience on Purchasing and Direct Transaction Behavior / 농촌경제 / 한국농촌경제연구원 32(4) : 35~56

[journal] 조규호 / 2006 / An Empirical Study on the Effects of Entrepreneurship on the Performance of Rural Tourism in Korea / 농촌경제 / 한국농촌경제연구원 29(2) : 71~92

[web] / 농가경제통계 / 국가통계포탈(KOSIS)홈페이지 / http://www.kosis.kr

[journal] Ateljevic, I. / 2003 / Unpacking the local : A cultural analysis of tourism entrepreneurship in Murter, Croatia / Tourism Geographies 5(2) : 123~150

[journal] Busby, G. / 2000 / The transition from tourism on farms to farm tourism / Tourism Management 21(6) : 635~642

[book] Buhalis, D. / 1998 / Competition or cooperation? Small and medium sized tourism enterprises at the destination, In Embracing and Managing Change in Tourism / Routledge

[journal] Dernoi, L. A. / 1983 / Farm tourism in Europe / Tourism Management 4(3) : 155~166

[book] Dewhurst, P. / 1998 / Small business owners, In The Management of Small Tourism and Hospitality Firms / Cassell

[journal] Evans, N. / 1989 / A Conceptual Framework for Investigating Farm-based Accommodation and Tourism in Britain / Journal of Rural Studies 5 : 257~266

[report] Frater, J. M. / 1982 / Farming Tourism in England and Overseas / Center for Urban and Regional Studies

[journal] Frater, J. M. / 1983 / Farm Tourism in England : Planning, Funding, Promotion and Some Lessons from Europe / Tourism Management 4(3) : 167~179

[book] Galston, W. A. / 1995 / Rural development in the United States: Connecting theory, practice and possibilities / Island Press

[journal] Gartner, W. / 1990 / "Who is the entrepreneur?"is the wrong question / American Journal of Small Business 12 : 11~32

[journal] Getz, D. / 2000 / Characteristics and goals of family and owner-operated businesses in the rural tourism and hospitality sectors / Tourism Management 21 : 547~560

[journal] Getz, D. / 2005 / Family business in tourism : State of the Art / Annals of Tourism Research 32(1) : 237~258

[journal] Getz, D. / 2005 / Growth and profit-oriented entrepreneurship among family business owners in the tourism and hospitality industry / Hospitality Management 24 : 219~242

[journal] Gilbert, D. / 1989 / Rural tourism and marketing : Synthesis and new way of working / Tourism Management 10(1) : 39~50

[journal] Greffe, X. / 1994 / Is rural tourism a lever for economic and social development? / Journal of Sustainable Tourism 2(1-2) : 22~38

[book] Hair, J. F. / 2006 / Multivariate data analysis / Prentice Hall

[book] Hall, D. / 2003 / New directions in rural tourism / Ashgae

[book] Harrison, R. / 1996 / Whatever you hit call the target An alternative approach to small business policy, In Small Firm Formation and Regional Economic Development / Routledge

[journal] Hill, R. / 2002 / An inspector calls: Farm accommodation providers attitudes to quality assurance schemes in the country of devon / International Journal of Tourism Research 4(6) : 459~478

[journal] Holooway, L. / 2004 / Showing and telling farming : Agricultural shows and re-imaging British agriculture / Journal of Rural Studies 20(3) : 319~330

[journal] Hogh, L. / 2001 / Farming the tourist : The social benefits of farm tourism in southland. New Zealand / Pacific Tourism Review 4(1) : 171~177

[journal] Katz, J. / 1994 / Modelling entrepreneurial career progressions; Concepts and considerations / Entrepreneurship Theory and Practice 19(2) : 23~29

[journal] McGehee, N. G. / 2004 / Motivation for agritourism entrepreneurship / Journal of Travel Research 43(2) : 161~170

[journal] McGehee, N. G. / 2007 / Gender and motivation for agri-tourism entrepreneurship / Tourism Management 28 : 280~289

[book] Middleton, V. / 2001 / The importance of micro-businesses in European tourism, In Rural tourism and recreation: Principles to practice / CABI

[book] Morrison, A. / 1999 / Entrepreneurship in the hospitality tourism and leisure industries / Butterworth Heinemann

[journal] Nickerson, N. / 2001 / Agritourism : Motivations behind farm/fanch business diversification / Journal of Travel Research 40 : 19~26

[journal] Nieto, J. / 2011 / The influence of entrepreneurial talent and website type on business performance by rural tourism establishments in Spain / International Journal of Tourism Research 13 : 17~31

[journal] Ollenburg, C. / 2007 / Stated economic and social motivations of farm tourism operators / Journal of Travel Research 45(4) : 444~452

[book] Oppermann, M. / 1998 / Farm tourism in New Zealand, In Tourism and recreation in rural areas / Wiley : 225~234

[book] Page, S. J. / 1997 / The business of rural tourism: International perspective / ITB Press

[journal] Pearce, P. / 1990 / Farm tourism in New Zealand : A social situation analysis / Annals of Tourism Research 17(3) : 337~352

[book] Roberts, L. / 2003 / Rural tourism and recreation: Principles to practice / CABI Publishing

[confproc] Russell, B. / 1996 / Innovation in small Irish tourism businesses / Spring Symposium Proceedings of International Association of Hotel Management Schools / Leeds Metropolitan University

[book] Ryan, C. / 1998 / Dolphins, Canoes and Marae: Ecotourism Products in New Zealand, In Embracing and managing change in tourism / Routledge

[book] Sharpley, R. / 1997 / Rural tourism : An introduction / International Business Press

[journal] Sharpley, R. / 2006 / Tourism, farming and diversification: An attitudinal study / Tourism Management 27(5) : 1040~1052

[book] Shaw, G. / 1990 / Economic development, and the role of entrepreneurial activity, In Progress in tourism, recreation and hospitality Management / Belhaven Press

[book] Shaw, G. / 1998 / Entrepreneurship, small business, culture and tourism development, In The economic geography of the tourist industry: A supply side analysis / Routledge

[journal] Singer, J. / 1992 / Strategic management planning for the successful family business / Journal of Business and Entrepreneurship 4(3) : 39~51

[book] Thomas, R. / 1998 / The management of small tourism and hospitality Firms / Cassell

[book] Thomas, R. / 1999 / Small business management, In The management of small tourism and hospitality firms / Cassell

[journal] Thomas, R. / 2011 / Understanding small firms in tourism : A perspective on research trends and challenges / Tourism Management 32 : 963~976

[book] Verbole, P. / 2003 / The role of education in the management of rural tourism and leisure, In New directions in rural tourism / Ashgate Publishing Limited

[journal] Weaver, D. B. / 1997 / The vacation farm sector in Saskatchewan : A profile of the operations / Tourism Management 18(6) : 357~365

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7