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@article{ART001638257},
author={Minjae Oh},
title={Segmentation of Tourist Motivation and the Relationship between the Motivation and Satisfaction: Focusing on the Moderating Effect of Representative List of the World Heritage Site},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2012},
volume={36},
number={2},
pages={179-199}

TY - JOUR
AU - Minjae Oh
TI - Segmentation of Tourist Motivation and the Relationship between the Motivation and Satisfaction: Focusing on the Moderating Effect of Representative List of the World Heritage Site
JO - Journal of Tourism Sciences
PY - 2012
VL - 36
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 179
EP - 199
SN - 1226-0533
AB - The purpose of this study was to better understand visitor segmentation at World Heritage sites based on a visitors motivation profile and the moderating effect of representative list of World Heritage sites. A total 528 valid samples were collected from 11 – 26 September as the Andong Hahoe Folk Village. Data was analyzed with descriptive statistics, Exploratory Factor Analysis (EFA), cluster analysis, discriminant analysis, cross-tab and regression analysis. World Heritage motivation questions measuring the results of factor analysis ‘Cultural Heritage’, ‘Friendly’, ‘Tourist Attraction’, ‘Novelty’ and ‘Escape’ of the five factors were derived from EFA. Cluster analysis of tourist types according to the tourists’ motivations are ‘Escape and Socialization seekers’, ‘Cultural Heritage seekers’, ‘Relaxation seekers’ and ‘Attraction seekers’. In addition, findings indicate that in the relationship between motivation and satisfaction, the results of hierarchial regression analysis which focused on the moderating effect of a representative list of the World Heritage site were that the representative list is evidenced to influence the relationship between tourists’ motivation and satisfaction.
KW - Heritage tourism;World cultural heritage sites;Tourism motivation;Satisfaction
DO -
UR -
ER -

Minjae Oh. (2012). Segmentation of Tourist Motivation and the Relationship between the Motivation and Satisfaction: Focusing on the Moderating Effect of Representative List of the World Heritage Site. Journal of Tourism Sciences, 36(2), 179-199.

Minjae Oh. 2012, "Segmentation of Tourist Motivation and the Relationship between the Motivation and Satisfaction: Focusing on the Moderating Effect of Representative List of the World Heritage Site", Journal of Tourism Sciences, vol.36, no.2 pp.179-199.

Minjae Oh "Segmentation of Tourist Motivation and the Relationship between the Motivation and Satisfaction: Focusing on the Moderating Effect of Representative List of the World Heritage Site" Journal of Tourism Sciences 36.2 pp.179-199 (2012) : 179.

Minjae Oh. Segmentation of Tourist Motivation and the Relationship between the Motivation and Satisfaction: Focusing on the Moderating Effect of Representative List of the World Heritage Site. 2012; 36(2), 179-199.

Minjae Oh. "Segmentation of Tourist Motivation and the Relationship between the Motivation and Satisfaction: Focusing on the Moderating Effect of Representative List of the World Heritage Site" Journal of Tourism Sciences 36, no.2 (2012) : 179-199.

Minjae Oh. Segmentation of Tourist Motivation and the Relationship between the Motivation and Satisfaction: Focusing on the Moderating Effect of Representative List of the World Heritage Site. Journal of Tourism Sciences, 36(2), 179-199.

Minjae Oh. Segmentation of Tourist Motivation and the Relationship between the Motivation and Satisfaction: Focusing on the Moderating Effect of Representative List of the World Heritage Site. Journal of Tourism Sciences. 2012; 36(2) 179-199.

Minjae Oh. Segmentation of Tourist Motivation and the Relationship between the Motivation and Satisfaction: Focusing on the Moderating Effect of Representative List of the World Heritage Site. 2012; 36(2), 179-199.

Minjae Oh. "Segmentation of Tourist Motivation and the Relationship between the Motivation and Satisfaction: Focusing on the Moderating Effect of Representative List of the World Heritage Site" Journal of Tourism Sciences 36, no.2 (2012) : 179-199.