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An Exploratory Study for Adoption of Smart Mobile Office in Hospitality Industry and Application of the Hard Laddering Technique

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2012, 36(3), pp.11-34
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Lee, Hyung-ryong 1 Lee, Keum-Sil 1

1세종대학교

Accredited

ABSTRACT

Smart Mobile Offices (SMO) have recently become a point of interest in the hospitality industry as Knowledge Management Information System (KMIS) tools. In this regard, hospitality management practitioners have specific interest towards the effective management of this technology which is individualized and customized depending on work environment. This paper explores the user’s adoption behavior of SMO's in a means-end framework, which helps understanding the linkage of (A)Attributes-(C)Consequences-(V)Values. An exploratory empirical study using a hard laddering approach provides a deeper understanding of the user’s adoption behavior to the SMO. The results from the Hierarchical Value Map (HVM) illustrate that SMO users who prioritize ‘SMO’s connectivity’, wanted the consequence of ‘No constraints for searching and downloading data’, and that they associated with a value for ‘Capable’.

Citation status

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