An Exploratory Study for Adoption of Smart Mobile Office in Hospitality Industry and Application of the Hard Laddering Technique (호스피탈리티 기업의 스마트 모바일 오피스(SMO) 수용에 관한 탐색적 연구 -하드 래더링 기법을 적용한 사용자의 가치구조 분석- )

Lee, Hyung-ryong (이형룡); Lee, Jiho (이금실)

An Exploratory Study for Adoption of Smart Mobile Office in Hospitality Industry and Application of the Hard Laddering Technique

Journal of Tourism Sciences
Abbr : JTS
2012, 36(3), pp.11-34
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Lee, Hyung-ryong ¹, Lee, Jiho ¹

¹세종대학교

Accredited

ABSTRACT

Smart Mobile Offices (SMO) have recently become a point of interest in the hospitality industry as Knowledge Management Information System (KMIS) tools. In this regard, hospitality management practitioners have specific interest towards the effective management of this technology which is individualized and customized depending on work environment. This paper explores the user’s adoption behavior of SMO's in a means-end framework, which helps understanding the linkage of (A)Attributes-(C)Consequences-(V)Values. An exploratory empirical study using a hard laddering approach provides a deeper understanding of the user’s adoption behavior to the SMO. The results from the Hierarchical Value Map (HVM) illustrate that SMO users who prioritize ‘SMO’s connectivity’, wanted the consequence of ‘No constraints for searching and downloading data’, and that they associated with a value for ‘Capable’.

KEYWORDS

Smart mobile office, KMIS, Means-end chain theory, Hard laddering

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7