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Contents Analysis on Korean Casino Industry Transition and Changes in Korean Casino's Perception

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2012, 36(3), pp.103-128
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Seo, Won Seok 1,  이보배 1

1경희대학교

Accredited

ABSTRACT

The purpose of this study is to understand the historical path of the Korean casino industry and Korean citizens' perceptions of casinos and gambling by conducting a qualitative contents analysis of newspaper articles collected from 1990 to July 2011. 'Casino' was utilized as search keyword and componential analysis and taxonomic analysis were chosen from Spradley (1980)'s Developmental Research Sequence model. In order to quantify the positive and negative perceptions, editorial newspapers were utilized to maintain objective viewpoints. The editorial newspaper analysis findings indicate that in the early years of 1990s, news paper writing tended to report negative views of the casino industry partially towards a reflection of society's outlook; but that general perception of Casinos resulting from awareness of their economic contribution via tourism obtained more favorable consideration from 2005 onwards. As such, this study offers insights pertaining to the historical path and related public perception of the Korean casino industry via diachronic view point.

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