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@article{ART001663523},
author={Kwon, Eun-Jung and Kwon Yoo Hong and Park, Joung-Koo},
title={Understanding National Park Visitors' Value System Using Laddering Technique},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2012},
volume={36},
number={5},
pages={11-30},
doi={}

TY - JOUR
AU - Kwon, Eun-Jung
AU - Kwon Yoo Hong
AU - Park, Joung-Koo
TI - Understanding National Park Visitors' Value System Using Laddering Technique
JO - Journal of Tourism Sciences
PY - 2012
VL - 36
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 11
EP - 30
SN - 1226-0533
AB - This study aims to identify attributes, consequences, and values of national park visitors. In this effort, a means-end chain theory and laddering technique was applied to data sets from summit climbers and Dullegil hikers. According to a survey of 150 visitors to Bukhansan and Jirisan conducted from 5 to 26 May 2011, visitors grouped between the two categories revealed different visitor values. Specifically, a key finding of the research was that summit climbers were found to have a value chain of natural scenery-appreciation of nature-joy. Contrasted with this were Dullegil hikers whom had a value chain of natural scenery-appreciation of nature-preciousness of nature, showing a slight difference. The former also put their priority on the feeling of achieving and joy, while the latter cherished preciousness of nature and peace of mind. This fact that summit climbers and Dullegil hikers showed different attitudes needs to be considered when national parks make new Dullegils, install facilities and manage visitors in the future.
KW - National park;Summit climbers;Dullegil hikers;Means-end chain theory;Laddering technique
DO -
ER -

Kwon, Eun-Jung, Kwon Yoo Hong and Park, Joung-Koo. (2012). Understanding National Park Visitors' Value System Using Laddering Technique. Journal of Tourism Sciences, 36(5), 11-30.

Kwon, Eun-Jung, Kwon Yoo Hong and Park, Joung-Koo. 2012, "Understanding National Park Visitors' Value System Using Laddering Technique", Journal of Tourism Sciences, vol.36, no.5 pp.11-30. Available from: doi:

Kwon, Eun-Jung, Kwon Yoo Hong, Park, Joung-Koo "Understanding National Park Visitors' Value System Using Laddering Technique" Journal of Tourism Sciences 36.5 pp.11-30 (2012) : 11.

Kwon, Eun-Jung, Kwon Yoo Hong, Park, Joung-Koo. Understanding National Park Visitors' Value System Using Laddering Technique. 2012; 36(5), 11-30. Available from: doi:

Kwon, Eun-Jung, Kwon Yoo Hong and Park, Joung-Koo. "Understanding National Park Visitors' Value System Using Laddering Technique" Journal of Tourism Sciences 36, no.5 (2012) : 11-30.doi:

Kwon, Eun-Jung; Kwon Yoo Hong; Park, Joung-Koo. Understanding National Park Visitors' Value System Using Laddering Technique. Journal of Tourism Sciences, 36(5), 11-30. doi:

Kwon, Eun-Jung; Kwon Yoo Hong; Park, Joung-Koo. Understanding National Park Visitors' Value System Using Laddering Technique. Journal of Tourism Sciences. 2012; 36(5) 11-30. doi:

Kwon, Eun-Jung, Kwon Yoo Hong, Park, Joung-Koo. Understanding National Park Visitors' Value System Using Laddering Technique. 2012; 36(5), 11-30. Available from: doi:

Kwon, Eun-Jung, Kwon Yoo Hong and Park, Joung-Koo. "Understanding National Park Visitors' Value System Using Laddering Technique" Journal of Tourism Sciences 36, no.5 (2012) : 11-30.doi: