2012, Vol.36, No.5

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This study aims to identify attributes, consequences, and values of national park visitors. In this effort, a means-end chain theory and laddering technique was applied to data sets from summit climbers and Dullegil hikers. According to a survey of 150 visitors to Bukhansan and Jirisan conducted from 5 to 26 May 2011, visitors grouped between the two categories revealed different visitor values. Specifically, a key finding of the research was that summit climbers were found to have a value chain of natural scenery-appreciation of nature-joy. Contrasted with this were Dullegil hikers whom had a value chain of natural scenery-appreciation of nature-preciousness of nature, showing a slight difference. The former also put their priority on the feeling of achieving and joy, while the latter cherished preciousness of nature and peace of mind. This fact that summit climbers and Dullegil hikers showed different attitudes needs to be considered when national parks make new Dullegils, install facilities and manage visitors in the future.

The purpose of this paper is to estimate the economic value of South Korea’s first indoor livestock fairgrounds in Korea set to be built in Pocheon City, Gyeonggi-do, through use of a Contingent Valuation Method. To this end, a survey was conducted to investigate domestic tourists' willingness to pay admission to the Pocheon Indoor Livestock Fairgrounds, using a double bounded dichotomous choice approach. The results derived from the logistic model showed that the economic value of the Pocheon Indoor Livestock Fairgrounds is estimated to be 8,421 Korean won per person, per visit, based on truncated mean welfare measures. Expanding this in consideration with Pocheon’s current annual domestic visitation figures at a per capita value, the total economic value of the Indoor Livestock Fairgrounds is estimated to be approximately 2.3 billion Korean won. Implications based on these calculations and limitations for this study are detailed along with suggestions for future research.

This study aims to (1) explore the socio-cultural function of traditional markets, (2) propose a model to estimate the value of socio-cultural function of traditional markets, and (3) investigate the elements to determine influencing factors for value estimation of sociocultural functionality. In this aim, a survey targeting households in Seoul and Kyunggi-do region who have experienced visiting traditional markets. To estimate the total economic value of sociocultural functionality, a contingent valuation method was employed to calculate the extent of willingness to pay (WTP). The results show that the average WTP of participants is 29,084 won. Considerations including education level, expenditure, traditional market`s function in contributing to revising the local economy, and entertainment were revealed as influencing factors. The findings confirm that the traditional market`s value of sociocultural functionality demonstrate that traditional markets provide space for the local community and its culture. Otherwise said, the value of the market’s sociocultural function is the prominent component of inherent value for traditional markets.