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Valuing Sociocultural Functionality of Traditional Market : A Study of Traditional Markets in the Seoul Metropolitan Area

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2012, 36(5), pp.53-68
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

김애경 1 유창근 2 Lee, Hee-chan 3

1세종대학교 호텔관광경영학과
2경민대학교
3세종대학교

Accredited

ABSTRACT

This study aims to (1) explore the socio-cultural function of traditional markets, (2) propose a model to estimate the value of socio-cultural function of traditional markets, and (3) investigate the elements to determine influencing factors for value estimation of sociocultural functionality. In this aim, a survey targeting households in Seoul and Kyunggi-do region who have experienced visiting traditional markets. To estimate the total economic value of sociocultural functionality, a contingent valuation method was employed to calculate the extent of willingness to pay (WTP). The results show that the average WTP of participants is 29,084 won. Considerations including education level, expenditure, traditional market`s function in contributing to revising the local economy, and entertainment were revealed as influencing factors. The findings confirm that the traditional market`s value of sociocultural functionality demonstrate that traditional markets provide space for the local community and its culture. Otherwise said, the value of the market’s sociocultural function is the prominent component of inherent value for traditional markets.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.