Estimating Determinants of Recreational Gambling Activities: Comparison between Logit and Ordered Logit Models (유희적 갬블링 활동에 미치는 영향요인 추정 -로짓모델과 순위로짓모델 간 비교를 중심으로-)

Moon, Ji-Hyo (문지효); Lee Choong-Ki (이충기); Song, Hak Jun (송학준)

Estimating Determinants of Recreational Gambling Activities: Comparison between Logit and Ordered Logit Models

Journal of Tourism Sciences
Abbr : JTS
2012, 36(7), pp.177-195
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Moon, Ji-Hyo ¹, Lee Choong-Ki ², Song, Hak Jun ³

¹강원대학교
²경희대학교
³배재대학교

Accredited

ABSTRACT

The purpose of this study was to estimate the determinants of recreational casino gambling activities using logit and ordered logit models. To this end, an onsite visitor survey was conducted at Kangwon Land Casino. Three main factors (demographic, visit-related, and social-psychological factors) were included as independent variables in the models in order to understand recreational gamblers’ gambling activities. The results of this study reveal that married people and high income earners had a positive effect on the probability of being recreational gamblers. Further, that a low visit rate, overall satisfaction, and machine game preference were also found to affect the probability of being recreational gamblers. Finally, in terms of social- psychological factors, low monetary motivation and less obsessive passion influenced the probability of being recreational gamblers. Practical implications to encourage responsible gambling culture are also presented based on the results of logit and ordered logit models.

KEYWORDS

Determinants of casino gambling, Logit model, Ordered logit model

Citation status

* References for papers published after 2023 are currently being built.

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