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The Influence of Novelty and Sensation Seeking Tendency towardsEthnic Restaurant Selection

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2012, 36(7), pp.259-275
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

문기철 1 HAN KYUNG SOO 1

1경기대학교

Accredited

ABSTRACT

Several studies have investigated the determinants of ethnic restaurant selection over the last 5 years. This study aims to explore the constructs of novelty and sensation seeking tendency to further examine criteria for ethnic restaurant selection. This paper critically examined the effects of the sensation seeking tendency using the Sensation Seeking Scale(SSS) and novelty on selection importances of ethnic restaurant. Data were collected by 336 respondents from the age of the 20 to 40. In a stage of Validation exercise, 10 items of Sensation Seeking Scale (SSS) were extracted into two factors. 18 items of novelty were extracted into two factors. Selection importances of ethnic restaurant were extracted into three factors. This findings suggestion that quest for novelty and sensation seeking tendency affected the selection importances of Ethnic restaurant. Practical attempts to increase the acceptance and exposure of ethnic foods may be successful depending on individual`s own trait of novelty, sensation seeking tendency. Further research is needed to better differentiate the applicability of SSS, Novelty and needed to modify to fit the validity.

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