The Influence of Novelty and Sensation Seeking Tendency towardsEthnic Restaurant Selection (감각추구 성향, 신기성 욕구가 에스닉 레스토랑 이용 속성에 미치는 영향에 관한 연구 )

문기철; HAN KYUNG SOO (한경수)

The Influence of Novelty and Sensation Seeking Tendency towardsEthnic Restaurant Selection

Journal of Tourism Sciences
Abbr : JTS
2012, 36(7), pp.259-275
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

문기철 ¹, HAN KYUNG SOO ¹

¹경기대학교

Accredited

ABSTRACT

Several studies have investigated the determinants of ethnic restaurant selection over the last 5 years. This study aims to explore the constructs of novelty and sensation seeking tendency to further examine criteria for ethnic restaurant selection. This paper critically examined the effects of the sensation seeking tendency using the Sensation Seeking Scale(SSS) and novelty on selection importances of ethnic restaurant. Data were collected by 336 respondents from the age of the 20 to 40. In a stage of Validation exercise, 10 items of Sensation Seeking Scale (SSS) were extracted into two factors. 18 items of novelty were extracted into two factors. Selection importances of ethnic restaurant were extracted into three factors. This findings suggestion that quest for novelty and sensation seeking tendency affected the selection importances of Ethnic restaurant. Practical attempts to increase the acceptance and exposure of ethnic foods may be successful depending on individual`s own trait of novelty, sensation seeking tendency. Further research is needed to better differentiate the applicability of SSS, Novelty and needed to modify to fit the validity.

KEYWORDS

Sensation seeking tendency, Novelty needs, Ethnic restaurant

Citation status

* References for papers published after 2023 are currently being built.

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