Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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A Study on Travel Accommodation Service Attributes Influencing Customers' Satisfaction and Behavioral Intention: A Focus on Tourists' Accommodation and Serviced Residence
- Journal of Tourism Sciences
- Abbr : JTS
- 2012, 36(8), pp.99-116
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
윤유식 1, Yoo-Yekyoung 1
1경희대학교
Accredited
ABSTRACT
The purpose of this study is to investigate travel accommodation service attributes influencing customers' satisfaction and behavioral intention. Additionally, this study explored the analytical results of five different accommodation facility types in terms of respondents' perceptions and attitude of service attributes, satisfaction, and their behavior intention. Extending from the literature review, a survey questionnaire was developed and administered on-site at various accommodation facilities throughout the South Korea. A total 2,077 useful samples were analyzed using SPSS. The statistical results from series multiple regression analyses showed that for all accommodation types, with the exception of serviced residences, customers satisfaction with physical facilities was the most important factor. The result also conclude that in the case of serviced residences, customer service had the greatest influence of satisfaction and behavioral intention. These findings highlight the importance of improvement of services as a competitive strategy.
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