Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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A Study of Development and Validation of Walking-tour Motivation Scale: A Case of Jeju Ollegil
- Journal of Tourism Sciences
- Abbr : JTS
- 2012, 36(9), pp.27-50
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Young A Park 1, 현용호 1
1대구가톨릭대학교
Accredited
ABSTRACT
Albeit the increasing popularity of the walking-tour tourism, little effort has been invested to understand people's motivation for walking-tours and to develop a related measurement scale. The purpose of this study was to develop and validate a walking-tour scale as perviously addressed by Park & Hyun (2009). Towards this goal, as suggested by Park & Hyun, eight dimensions were purified through a means of expert judgement and pre-testing. Following this, a survey of 300 participants who visited Course 7 of Jeju Ollegil was analysed to validate the dimensions of the measures. The scale items were then purified to examine the scale's dimensionality, and to evaluate the scale's validity, factor structure, and reliability including cross-validation. The scale development procedure yielded a four factor measurement scale with acceptable levels of reliability and validity. Four motivational dimensions (14 items) of walking-tour were labelled: Self-introspection, Self-meditation, Self-achievement, and Self-purification. The findings and applications of the developed scale are discussed both in terms of methodological and theoretical implications.
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