본문 바로가기
  • Home

An Exploratory Study on Convention Standardization:Grounded Theory Approach

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2013, 37(2), pp.255-277
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Lee, Hey-ryon 1 윤유식 1

1경희대학교

Accredited

ABSTRACT

The purpose of this study was to explore standardization in the Korean convention industry by adopting qualitative research. Specifically, this research was to conceptualize industry experts' perception of convention standardization with a grounded theory approach. Data were collected by the three focus group interviews with 17 professionals in convention industry. Results of open and axial coding showed that standardization needs such as areas and contents of standards was core phenomenon. In addition, data analysis suggested gaps between awareness and adoption of standards were causal conditions, while trends of standardization were contextual conditions. Results also showed that urgencies of standardization were intervening conditions, while integral and systematic standardization were counted as strategies. And outcome of standardization turned out to be results. Based on the results, this study suggested implications for convention standardization.

Citation status

* References for papers published after 2023 are currently being built.