2013, Vol.37, No.2

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

Urban park has evolved with increasing leisure activities of citizens, thus it is necessary to administer urban park from the perspective of consumer's behavior. Therefore this paper aims to look into the value pursuit process of the urban park visitors with their family including their children, using the means-end analysis called laddering. The Means-End Chain theory links to the attributes of products or services(A), the consequences using the attributes(C), and the value of customers(V). This study obtained 10As, 8Cs, and 7Vs through depth interview of 11 urban park visitors who had been the urban park more than three times with their family, and collected data from 100 visitors at the Seoul Children's Grand Park. The results indicated that the ultimate values of urban park visitors are 'pursuit of family happiness' and 'enhancement of family bond' and the most conjoin linkages are 'simple activity process(A)'-'having pleasant time(C)'-'enhancement of family bond(V)'. The results imply that urban park visitors perceive the park as a casual place to spend time with their families and make connectedness within them.

Amenity resources are relevant to the regional economy development, population migration, income distribution and tourism development. For this reason, many government officials have adopted these amenities as the regional planning and development strategies. This study intends to analyze the spatial distribution and the spatial autocorrelation on the regional amenities using GIS (geographic information system) and GeoDA (spatial autocorrelation tool). For the purpose of this study, 22 amenities are chosen such as natural, sociocultural and economic amenities. The analysis units of this research are nationwide 146 Si and Gun except Gu area. The main results can be summarized as follows: Most natural amenities are clustered spatially and the spatial autocorrelation index (Moran's I) are very positive. However, there are no spatial autocorrelation on some of the sociocultural and economic amenities. In addition, this study analyzes the LISA (local indicator of spatial association) about the 22 amenities, many hot spots are discovered on the spatial distribution of the amenities. In conclusion, it is suggested that further research need to carry out whether these amenities affect the regional economy or not.

Tourists tend to visit attraction spots influenced by various factors. This study, which is based on the analysis of several measurable factors extracted from previous studies and references, revealed that most of tourist attractions were affected by GNI per capita as well, an increase in fuel prices was also one of factors in island areas such as Jeju. In addition, Asan City located in a hot spring area was influenced by the surrounding population and fuel prices. On the other hand, Everland, which is a leading tourist attraction in the metropolitan area, was visited by many tourists regardless of any specific factors due to its easy accessibility. As such, there was a slight difference in factors in each travel destination. Also, unlike the previous studies predicting that income and the price index had a significant impact on tourists, this study showed such factors as irrelevant. Nevertheless several research limitations, the study can be more valued in the further research, adopting cross-sectional research and identifying psychological characteristics of tourists.