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The Moderating Role of Attitude in the Relationship between Travel Risk Perception and Hesitation when Making Travel Decisions: Generation Y

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2013, 37(2), pp.325-345
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Park, Eunkyung 1 Choi Byoung-Kil 1

1제주대학교

Accredited

ABSTRACT

Starting why do people hesitate before making travel decisions, and postpone or overturn the choices they have already made? This study investigated the relationship between travel risk perception (divided into psychological and inherent risk perception) and hesitation in decisions to travel as well as the role of a person’s attitude toward risk as a moderator of this relationship. We conducted a questionnaire survey of young people in their twenties (Generation Y). The results of analysis showed that psychological risk perception significantly influences hesitation when making travel decisions, but that inherent risk perception does not have an effect. The attitude toward risk significantly moderated the relationship between psychological risk perception and hesitation. The results showed meaningful relationships and influences with the factors toward hesitation when travel decision-making. Furthermore, this study suggested the possibility of using new factors in future studies. Finally, recommendations are made to government-related departments and tourism industry managers as to how best they can respond to these findings and so promote travel.

Citation status

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