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@article{ART001747550},
author={강혜정},
title={A Study on Factors for the Preference and Satisfactionof the Korean Fusion Menu},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={2},
pages={299-323}

TY - JOUR
AU - 강혜정
TI - A Study on Factors for the Preference and Satisfactionof the Korean Fusion Menu
JO - Journal of Tourism Sciences
PY - 2013
VL - 37
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 299
EP - 323
SN - 1226-0533
AB - This study is aimed to analyze the preference, satisfaction, and perception of Korean fusion menu in order to establish an academic framework for the development f traditional Korean food and to develop the marketing strategies for Korean fusion menu. Data was collected from 208 customers in Korean fusion restaurant in Seoul during the month of June 2011. The study revealed that preferences for the Korean fusion menu affect satisfaction. And menu factors such as sanitation, health, quality, composition and selection affect the satisfaction. Also the level of satisfaction followed by quality, menu composition, menu selection, health of menu, and menu sanitation. Results of this study showed that taste of food, temperature of food, flavor and color of food, size of food, texture of food had significant effect on the level of satisfaction. In spite of many research limitations, this study suggested to establish research paradigm for the traditional Korean food in terms of ontology, epistemology and methodology.
KW - Preference;Satisfaction;Korean fusion menu;Quality factors
DO -
UR -
ER -

강혜정. (2013). A Study on Factors for the Preference and Satisfactionof the Korean Fusion Menu. Journal of Tourism Sciences, 37(2), 299-323.

강혜정. 2013, "A Study on Factors for the Preference and Satisfactionof the Korean Fusion Menu", Journal of Tourism Sciences, vol.37, no.2 pp.299-323.

강혜정 "A Study on Factors for the Preference and Satisfactionof the Korean Fusion Menu" Journal of Tourism Sciences 37.2 pp.299-323 (2013) : 299.

강혜정. A Study on Factors for the Preference and Satisfactionof the Korean Fusion Menu. 2013; 37(2), 299-323.

강혜정. "A Study on Factors for the Preference and Satisfactionof the Korean Fusion Menu" Journal of Tourism Sciences 37, no.2 (2013) : 299-323.

강혜정. A Study on Factors for the Preference and Satisfactionof the Korean Fusion Menu. Journal of Tourism Sciences, 37(2), 299-323.

강혜정. A Study on Factors for the Preference and Satisfactionof the Korean Fusion Menu. Journal of Tourism Sciences. 2013; 37(2) 299-323.

강혜정. A Study on Factors for the Preference and Satisfactionof the Korean Fusion Menu. 2013; 37(2), 299-323.

강혜정. "A Study on Factors for the Preference and Satisfactionof the Korean Fusion Menu" Journal of Tourism Sciences 37, no.2 (2013) : 299-323.