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Effects of Service Convenience and Perceived Value on Satisfaction with Eating out in Social Commerce Service

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2013, 37(3), pp.83-102
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Yeong Gug Kim 1 Chung, Jin Young 2

1강원대학교
2위스콘신주립대학교

Accredited

ABSTRACT

The purpose of this study is to examine the relationship between service convenience, perceived value, and satisfaction in social commerce service for eating out. It was hypothesized that the service convenience has a significant effect on perceived value, which in turn affects satisfaction with social commerce services. Based on literature review, the service convenience includes five dimensions such as decision convenience, transaction convenience, access convenience, benefit convenience, and post-benefit convenience; perceived value has two dimensions of economic value and psychological value. In this survey, 355 valid survey responses were used to test the hypothesized structural model, and also validity and reliability were ensured. The results showed that although the hypothesized model was obtained with a good model fit, some relationships between service convenience (i.e., transaction, access, and benefit) and perceived value (i.e., economic value and psychological value) are found to be not significant. Limitations and future research directions of the study were also discussed.

Citation status

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