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A Study on the Determinants of Preference for Type of Medium and Low-priced Accommodations

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2013, 37(3), pp.271-288
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Jang, Hee-Sook 1 Hong, Jung Hwa 2

1세종대학교
2동서대학교

Accredited

ABSTRACT

The lodging industry has witnessed the growth of the budget segment. This has been successful in recent years and rapid expansion has occurred in Korea. Despite the evident of growth, few prior studies have attempted to track the development of this sector and there appears to be little understanding of the determinants of preference and patterns for this market. The purpose of this study is to investigate the influential factors for preference in medium and low-priced lodging facilities. To achieve the purpose of this research, it is carried out a theoretical analysis on decisive factors for the accommodation by reviewing and analyzing the pervious studies and as the results, 5 factors are identified. The findings included that each type of accommodation has different influential variables. Inn and pension were affected by image and information service. Home-stay segment was influenced by human service and image. Moreover, people who has more experience preferred to use the same accommodation rather than inexperienced people. Furthermore, intergroup preferences are distinguished from future using intention. Also, high preferences of accommodations would affect to the future decision making. To meet changing needs, consistent marketing efforts and maintenance are the important issues for this sector.

Citation status

* References for papers published after 2022 are currently being built.