A Study on Leisure Psychological Model ofMedical Tourism Experience by Oriental Medicine Therapy (한방 테라피 의료관광 체험의 여가 심리학적 모형에 관한 연구)

Lee Tae Sook (이태숙); Kim Chulwon (김철원)

A Study on Leisure Psychological Model ofMedical Tourism Experience by Oriental Medicine Therapy

Journal of Tourism Sciences
Abbr : JTS
2013, 37(4), pp.163-186
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Lee Tae Sook ¹, Kim Chulwon ²

¹순천제일대학교
²경희대학교

Accredited

ABSTRACT

This study would verify the structural relationship between experience of Oriental Medical Tourism and satisfaction, and the structure of medical tourism experience is discriminated by both cognitive and affective components to verify the cause and effect relationship with leisure psychological factors. Experience are classified by 'Natural/ Environmental', 'Physical/ Sensibility', 'Social/ Relationship', 'Intellectual/ Internal', and 'Affective' components. The study revealed that 'Natural/ Environmental', 'Physical', 'Intellectual/ Internal' experience, which are cognitive components influences 'affective' components by showing that it is statistically meaningful. Moreover, investigating the relationship between cognitive components and leisure satisfaction, 'Intellectual/ Internal' experience affects leisure satisfaction significantly in a statistical meaning. This study provides academic implication for investigating cross-cultural differences between western-oriented medical tourism and oriental medical tourism, while the study had several flaws in terms of limited research area and short-period survey.

KEYWORDS

Oriental medical tourism, Leisure experience, Cognitive experience, Affective experience

Citation status

* References for papers published after 2023 are currently being built.

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This paper was written with support from the National Research Foundation of Korea.

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