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A study on the Influence of Travel Information Characteristics of Smart-phone on Travel Information Satisfaction, Credibility, and Behavior Intention

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2013, 37(5), pp.11-28
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Yoon, Yoo shik 1 Yoo-Yekyoung 1 Jang Yang Lae 2

1경희대학교
2숭의여자대학교

Accredited

ABSTRACT

This study was to investigate smart-phone characteristics of travel information that may influence travel satisfaction and behavior intentions. Recently many tourists get the travel information through smart-phone, but little research has been conducted to identify which service attributes are important and influence to travel satisfaction and behavior intention. Based on literature review related to travel information and smart-phone characteristics, travel satisfaction and behavior intention, survey measurement scales were developed. From on-site survey at the five different areas in Seoul, a total of 620 survey questions were collected and analyzed in SPSS. A stratified proportion survey method was applied based on gender and age. Factor analysis provided that there are four underlying dimensions of characteristics of travel information. In oder to achieve the objective of the study, factor and multiple regression were utilized and reported in the finding section. Theoretical and practical implications were discussed in the conclusion.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.