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The Influences of the Waiting on the Acceptability of Waiting, Negative Affection, Exposition Satisfaction and Word of Mouth Intention in 2012 Yeosu EXPO

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2013, 37(7), pp.171-194
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Chae Sin Suk 1

1인하공업전문대학

Accredited

ABSTRACT

The study was to investigate the waiting variables on acceptability of waiting and negative affection as it was perceived by exposition visitors and to examine the effects of the acceptability of waiting and negative affection on the exhibition satisfaction and word of mouth intentions. A survey was conducted in the 2012 Yeosu EXPO visitors. The factor analysis delineated five factors of the waiting time variables: transaction importance, waiting cost, disconfirmation of wait time, physical waiting environment and waiting information, The analysis showed that the disconfirmation of wait time, transaction importance, waiting cost had significant effect on acceptability of waiting and negative affection, while the physical waiting environment partially significant effect and waiting information did not. And acceptability of waiting had a significant influence on the negative affection. The results also indicated that acceptability of waiting and negative affection had a significant influence on the exhibition satisfaction and word of mouth intention. Practical implications and limitation of the study were discussed.

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