Structural Relationships among the Perception of Corporate Social Responsibility, Organizational Identification, and Organizational Trust: The Case of Casino Frontline Employees (기업의 사회적 책임 활동에 대한 인식과 조직 동일시, 그리고 조직신뢰 간 구조관계 연구 -카지노 고객접점 종사원 대상-)

Lee, Hye-Mi (이혜미); Lee Choong-Ki (이충기); Song, Hak Jun (송학준)

Structural Relationships among the Perception of Corporate Social Responsibility, Organizational Identification, and Organizational Trust: The Case of Casino Frontline Employees

Journal of Tourism Sciences
Abbr : JTS
2013, 37(7), pp.195-216
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Lee, Hye-Mi ¹, Lee Choong-Ki ¹, Song, Hak Jun ²

¹경희대학교
²배재대학교

Accredited

ABSTRACT

The purpose of this study was to examine the structural relationships among the perception of corporate social responsibility (CSR), organizational identification, and organizational trust, based on stakeholder theory and social identity theory. For this study, an onsite survey was conducted to casino frontline employees. The results of this study indicate that legal CSR and supplementary RGS had a positive effect on organizational identification, whereas compulsory RGS influenced negatively the organizational identification. Also, the organizational identification had an effect on multi-dimensional organizational trust(integrity, commitment, and dependability). The effect of legal CSR, supplementary RGS, and complementary RGS on the organizational identification. The findings suggest that the casino industry should promote CSR and RGS to have its positive impact on organizational identification and organizational trust. This study will provide practical implications to academics and practitioners in the area of casino gambling.

KEYWORDS

Corporate social responsibility, Responsible gambling, Organizational identification, Organizational trust, Casino

Citation status

* References for papers published after 2023 are currently being built.

[journal] 김병용 / 2012 / The Effect of Organizational Identification of Casino Employees on Job Satisfaction and Customer Orientation : Focusing on Three Dimensions of Organizational Identification / 관광학연구 / 한국관광학회 36(3) : 129~148

[journal] 박정화 / 1997 / 호텔의 서비스 품질관리가 종사원 직무만족과 고객만족에 미치는 영향에 관한 연구 / 관광학연구 20(2) : 134~153

[book] 배병렬 / 2009 / Amos 17. 0 구조방정식모델링 : 원리와 실제 / 청람

[journal] 오미영 / 2010 / The Effect of Tobacco company’s Strategic CSR Activities on the Corporate Image, Company-Public Relationship, and Attitude / 홍보학연구 / 한국PR학회 14(1) : 217~260

[journal] 오은지 / 2012 / Recognition and Adaptation of Responsible Gambling of Gambling Industry Users / 관광학연구 / 한국관광학회 36(6) : 291~315

[journal] 신혜숙 / 2000 / 호텔종사원의 조직동일시에 영향을 미치는 내부마케팅 요인 / 관광학연구 24(1) : 149~164

[journal] 전혜진 / 2012 / A Study on Corporate Social Responsibility of Franchise Coffee Shop / 관광연구저널 / 한국관광연구학회 26(3) : 197~210

[journal] 조익준 / 2009 / A Study on the Effects of Supervisor Leadership on Trust and Organizational Commitment of Hotel Employees in Jeju ㅍ / 관광학연구 / 한국관광학회 33(2) : 433~453

[journal] 주승우 / 2012 / The Effect on the Corporate Society Responsibility to Corporate Image and Loyalty in the Food-Service Franchise : Focus on the University Student of Hotel and Food-service Dept. / 관광레저연구 / (사)한국관광레저학회 24(3) : 525~547

[journal] 최지호 / 2011 / The Relationships between Issue-based CSR Activities and Loyalty: A Cross-Country and Cross-Industry Exploration / 상품학연구 / 한국상품학회 29(2) : 101~111

[web] K-카지노 홈페이지 / 2012 / 지속가능 전략 보고서 / http://www.high1.com

[journal] Albrecht, S. L. / 2002 / Perceptions of integrity, competence and trust insenior management as determinants of cynicism toward change / Public Administration and Management : An Interactive Journal 7(4) : 320~343

[journal] Ashforth, B. E. / 1989 / Social identity theory and theorganization / Academy of Management Review 14(1) : 20~29

[journal] Bearden, W. O. / 1982 / Sample size effects on chisquare and other statistics used in evaluating causal models / Journalof Marketing Research 19(4) : 425~430

[journal] Berens, G. C. / 2005 / Corporateassociations and consumer product responses : The moderating role of corporate brand dominance / Journal of Marketing 69(3) : 35~18

[journal] Bhattacharya, C. B. / 2008 / Strengtheningstakeholder-company relationships through mutually beneficial corporatesocial responsibility initiatives / Journal of Business Ethics 85(2) : 257~272

[book] Bowen, H. R. / 1954 / Social responsibilities of the businessman. / Harper & Row

[journal] Brown, T. J. / 1998 / Corporates associations in marketing : Antecedents andconsequences / Corporate Reputation Review 1(3) : 215~233

[journal] Brown, T. J. / 1997 / The company and the product : Corporate associations and consumer product responses / Journal of Marketing 61(1) : 68~84

[journal] Butler Jr, J. K. / 1991 / Toward understanding and measuring conditions oftrust : Evolution of a conditions of trust inventory / Journal of management 17(3) : 643~663

[journal] Carroll, A. B. / 1979 / A three-dimensional conceptual model of corporateperformance / Academy of Management Review 4(4) : 497~505

[journal] Carroll, A. B. / 1999 / Corporate social responsibility : Evolution of adefinitional construct / Business Society 38(3) : 268~295

[journal] Chathoth, P. K. / 2007 / Organizational trust and service climate / Journal of Hospitality and Tourism Research 31(3) : 338~357

[journal] Chathoth, P. K. / 2011 / Assessing dimension of organizational across culture / International Journal of Hospitality Management 30(3) : 233~242

[web] Chiang, C. S / 2010 / How corporate social responsibility influences employeejob satisfaction in the hotel indus / http://digitalcommons.library.unlv.edu/thesesdissertations/598

[journal] Dirks, K. / 2001 / The role of trust in organizational settings / Organization Science 12(4) : 450~467

[journal] Foreman, P. / 2002 / Members' identification withmultiple-identity organizations / Organization Science 13(6) : 618~635

[book] Freeman, R. E. / 1984 / Strategic management : A stakeholder approach / Pitman

[book] Hair, Jr. J. F. / 2006 / Multivariate data analysis. / Pearson Education

[journal] Hall, D. T. / 1970 / Personal factors inorganizational identification / Administrative Science Quarterly 15(2) : 176~190

[journal] Han, G. H. / 2010 / Team identification, trust and conflict : a mediation model / International Journal of Conflict Management 21(1) : 20~43

[journal] Hillman, A. J. / 2001 / Shareholder value, stakeholder management, and social issues : What’s the bottom line / Strategic Management Journal 22(2) : 125~139

[journal] Jones, G. R. / 1998 / The experience and evolution of trust : Implications for cooperation and teamwork / Academy of Management Review 23(3) : 531~546

[journal] Kim, H. R. / 2010 / Corporate socialresponsibility and employee-company identification / Journal of Businessethics 95(4) : 557~569

[journal] Kramer, R. M. / 1999 / Trust and distrust in organizations : Emergingperspectives, enduring questions / Annual Review Psychology 50 : 569~598

[journal] Lee, S. / 2009 / Do socially responsible activities help hotels andcasinos achieve their financial goals? / International Journal ofHospitality Management 28(1) : 105~112

[journal] Choong-Ki Lee / 2009 / A Comparative Study of Involvement and Motivation among Casino Gamblers / PSYCHIATRY INVESTIGATION / 대한신경정신의학회 6(3) : 141~149

[journal] Lee, Y. K. / 2012 / The impact of CSR onrelationship quality and relationship outcomes : A perspective ofservice employees / International Journal of Hospitality Management 31(3) : 745~756

[journal] Lee, C. K. / 2013 / Theimpact of CSR on casino employees’organizational trust, job satisfaction,and customer orientation: An empirical examination of responsiblegambling strategies / International Journal of Hospitality Management

[journal] Lindgreen, A. / 2010 / Corporate social responsibility / InternationalJournal of Management Reviews 12(1) : 1~7

[journal] Luo, X. / 2006 / Corporate social responsibility, customer satisfaction, and market share value / Journal of Marketing 70(4) : 1~18

[journal] Mayer, R. C. / 1995 / An integrative modelof organizational trust / Academy of Management Review 20(3) : 709~734

[journal] McWilliams, A. / 2001 / Corporate social responsibility : Atheory of the firm perspective / Academy of Management Review 26(1) : 117~127

[book] Mishra, A. K. / 1996 / Organizational responses to crisis: the centrality oftrust, In Trust in Organizations:Frontiers of Theory and Research / Sage : 261~287

[confproc] Nguten, S. / 2010 / Consideration of corporate social orientation in managingsport organisations' internal stakeholders / Proceedings of the 25thIMP Conference EuroMed Management

[book] Nunnally, J. C. / 1994 / Psychometric Theory / McGraw

[book] Nunnally, J. / 1978 / Psychometric theory / McGraw-Hill

[journal] Peterson. D. K. / 2004 / The relationship between perceptions of corporatecitizenship and organizational commitment / Business Society 43(3) : 296~319

[journal] Rotondi, T. / 1975 / Organizational identification : Issues and implications / Organizational Behavior and Human Performance 13(1) : 95~109

[journal] Shockley-Zalabak, P. / 2000 / Organizationaltrust : What it means, why it matters / Organization DevelopmentJournal 18(4) : 35~48

[journal] Smith, W. J. / 2001 / An examination of the influence of diversity and stakeholder role oncorporate social orientation / Business & Society 40(3) : 266~294

[journal] Song, H. J. / 2012 / The role ofresponsible gambling strategy in forming behavioral intention : Anapplication of a model of goal directed behavior / Journal of TravelResearch 51(4) : 512~523

[journal] Hak-Jun Song / 2012 / Investigating the Role of Responsible Gambling Strategy in Perspective of Employees / International Journal of Tourism Science / 한국관광학회 12(2) : 107~126

[journal] Swanson, D. L. / 1995 / Addressing a theoretical problem by reorienting thecorporate social performance model / Academy of Management Review 20(1) : 43~64

[book] Tajfel, H. / 1985 / The social identity theory of intergroupbehavior, In Psychology ofIntergroup Relations / Nelson-Hall : 7~24

[journal] Van Marrewijk, M. / 2003 / Concepts and definitions of CSR and corporatesustainability between agency and communion / Journal of BusinessEthics 44(2) : 95~105

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7