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@article{ART001810161},
author={HAN KYUNG SOO and Lee, Jung-tak},
title={Cross-Sectional Contents Analysis of Marketing Research in Hotel and Restaurant},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={8},
pages={55-76}

TY - JOUR
AU - HAN KYUNG SOO
AU - Lee, Jung-tak
TI - Cross-Sectional Contents Analysis of Marketing Research in Hotel and Restaurant
JO - Journal of Tourism Sciences
PY - 2013
VL - 37
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 55
EP - 76
SN - 1226-0533
AB - The goal of this research was to identify the marketing trend and marketing strategy in South Korea. This study practiced thorough research on subjects, research methods, research design, and cited reference of all 41 papers published by Journal of Korean Marketing Association(JKMA) and Tourism Sciences Society of Korea(TOSOK ) from year 2009 to 2011. This research was concentrated in conducting cross-sectional analysis, and mainly studied brand management, customer satisfaction, and word of mouth. As a result, the research design was found that JKMA has more various and specific object than TOSOK in terms of the type of research methods. The results showed that marketing research has 10 times of quantitative research (42%), 9 times of experimental study(38%), 5 times of mixed study(21%). Also, tourism research has 16 times of quantitative research(21%) and 1 time of qualitative research(6%). In summary, the purpose of this research is to find a better way to understand the marketing strategy in hotel and restaurant research.
KW - Hotel and restaurant marketing;Research design;Research method;Brand management;Customer satisfaction;Word of mouth
DO -
UR -
ER -

HAN KYUNG SOO and Lee, Jung-tak. (2013). Cross-Sectional Contents Analysis of Marketing Research in Hotel and Restaurant. Journal of Tourism Sciences, 37(8), 55-76.

HAN KYUNG SOO and Lee, Jung-tak. 2013, "Cross-Sectional Contents Analysis of Marketing Research in Hotel and Restaurant", Journal of Tourism Sciences, vol.37, no.8 pp.55-76.

HAN KYUNG SOO, Lee, Jung-tak "Cross-Sectional Contents Analysis of Marketing Research in Hotel and Restaurant" Journal of Tourism Sciences 37.8 pp.55-76 (2013) : 55.

HAN KYUNG SOO, Lee, Jung-tak. Cross-Sectional Contents Analysis of Marketing Research in Hotel and Restaurant. 2013; 37(8), 55-76.

HAN KYUNG SOO and Lee, Jung-tak. "Cross-Sectional Contents Analysis of Marketing Research in Hotel and Restaurant" Journal of Tourism Sciences 37, no.8 (2013) : 55-76.

HAN KYUNG SOO; Lee, Jung-tak. Cross-Sectional Contents Analysis of Marketing Research in Hotel and Restaurant. Journal of Tourism Sciences, 37(8), 55-76.

HAN KYUNG SOO; Lee, Jung-tak. Cross-Sectional Contents Analysis of Marketing Research in Hotel and Restaurant. Journal of Tourism Sciences. 2013; 37(8) 55-76.

HAN KYUNG SOO, Lee, Jung-tak. Cross-Sectional Contents Analysis of Marketing Research in Hotel and Restaurant. 2013; 37(8), 55-76.

HAN KYUNG SOO and Lee, Jung-tak. "Cross-Sectional Contents Analysis of Marketing Research in Hotel and Restaurant" Journal of Tourism Sciences 37, no.8 (2013) : 55-76.