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@article{ART001810190},
author={Yoo，Young-Jin},
title={The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2013},
volume={37},
number={8},
pages={319-342}

TY - JOUR
AU - Yoo，Young-Jin
TI - The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company
JO - Journal of Tourism Sciences
PY - 2013
VL - 37
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 319
EP - 342
SN - 1226-0533
AB - The purpose of this study is to examine the effects of star advertisement model attributes on brand image, purchase intention and word-of-mouth intention. Collected data were statistically analyzed using the package programs of SPSS 20.0 for Windows and LISREL 8.8, after the process of data coding. Frequency analysis, confidence analysis, exploratory factor analysis, confirmatory factor analysis and structural equation model(SEM) analysis were performed. The summary of this study is as follows: First, star advertisement model attributes have significant effects on brand image. Second, brand images have significant effects on purchase intention. Third, brand images have significant effects on word-of-mouth intention. Finally, star advertisement model attributes have effects indirectly on purchase intention and word-of-mouth intention through brand image. The results imply that star advertisement model attributes improve the brand image and increase the purchase intention and word-of-mouth intention which are effects of advertisement.
KW - Star advertisement model attributes;Brand image;Purchase intention;Word-of-Mouth intention
DO -
UR -
ER -

Yoo，Young-Jin. (2013). The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company. Journal of Tourism Sciences, 37(8), 319-342.

Yoo，Young-Jin. 2013, "The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company", Journal of Tourism Sciences, vol.37, no.8 pp.319-342.

Yoo，Young-Jin "The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company" Journal of Tourism Sciences 37.8 pp.319-342 (2013) : 319.

Yoo，Young-Jin. The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company. 2013; 37(8), 319-342.

Yoo，Young-Jin. "The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company" Journal of Tourism Sciences 37, no.8 (2013) : 319-342.

Yoo，Young-Jin. The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company. Journal of Tourism Sciences, 37(8), 319-342.

Yoo，Young-Jin. The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company. Journal of Tourism Sciences. 2013; 37(8) 319-342.

Yoo，Young-Jin. The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company. 2013; 37(8), 319-342.

Yoo，Young-Jin. "The Effects of Star Advertisement Model Attributeson Brand Image, Purchase Intention and Word-of-Mouth Intention: Focusing on Consumers of a Food Service Company" Journal of Tourism Sciences 37, no.8 (2013) : 319-342.