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Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2014, 38(1), pp.55-77
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Park, Deukhee 1 HEEJIN JEONG 1

1경희대학교

Accredited

ABSTRACT

The aim of this current study was to investigate the different benefits sought by single Korean womean and their outbound tour behavior. For this study, a survey was conducted with single women (aged 25-34, living alone). Out of 475 distributed questionnaires, 264 were analyzed (55.58% response rate). The data was analyzed as follows: factor analysis, reliability, cluster analysis, discriminant variable, one-way ANOVA analysis using SPSS. the resuls of this study are as follows: First, through factor analysis, Korean single women lifestyles were categorized into five factors, and the benefits sought were divided into four factors. Second, the respondents were classified into three groups by cluster analysis: Low Energy group, Moderate Energy group, and High Energy group. Third, according to the results in conducting the one-way ANOVA test, the Low Energy group, Moderate Energy group and High Energy group were significantly different in terms of benefits sought in their outbound tour behavior. By understanding the results from this study, tourism industry practitioners can be aided in developing tourist products.

Citation status

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