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@article{ART001847697},
author={Park, Deukhee and HEEJIN JEONG},
title={Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2014},
volume={38},
number={1},
pages={55-77}

TY - JOUR
AU - Park, Deukhee
AU - HEEJIN JEONG
TI - Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers
JO - Journal of Tourism Sciences
PY - 2014
VL - 38
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 55
EP - 77
SN - 1226-0533
AB - The aim of this current study was to investigate the different benefits sought by single Korean womean and their outbound tour behavior. For this study, a survey was conducted with single women (aged 25-34, living alone). Out of 475 distributed questionnaires, 264 were analyzed (55.58% response rate). The data was analyzed as follows: factor analysis, reliability, cluster analysis, discriminant variable, one-way ANOVA analysis using SPSS. the resuls of this study are as follows: First, through factor analysis, Korean single women lifestyles were categorized into five factors, and the benefits sought were divided into four factors. Second, the respondents were classified into three groups by cluster analysis: Low Energy group, Moderate Energy group, and High Energy group. Third, according to the results in conducting the one-way ANOVA test, the Low Energy group, Moderate Energy group and High Energy group were significantly different in terms of benefits sought in their outbound tour behavior. By understanding the results from this study, tourism industry practitioners can be aided in developing tourist products.
KW - Lifestyle;Benefit sought;Single woman consumer;Tour behaviors
DO -
UR -
ER -

Park, Deukhee and HEEJIN JEONG. (2014). Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers. Journal of Tourism Sciences, 38(1), 55-77.

Park, Deukhee and HEEJIN JEONG. 2014, "Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers", Journal of Tourism Sciences, vol.38, no.1 pp.55-77.

Park, Deukhee, HEEJIN JEONG "Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers" Journal of Tourism Sciences 38.1 pp.55-77 (2014) : 55.

Park, Deukhee, HEEJIN JEONG. Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers. 2014; 38(1), 55-77.

Park, Deukhee and HEEJIN JEONG. "Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers" Journal of Tourism Sciences 38, no.1 (2014) : 55-77.

Park, Deukhee; HEEJIN JEONG. Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers. Journal of Tourism Sciences, 38(1), 55-77.

Park, Deukhee; HEEJIN JEONG. Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers. Journal of Tourism Sciences. 2014; 38(1) 55-77.

Park, Deukhee, HEEJIN JEONG. Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers. 2014; 38(1), 55-77.

Park, Deukhee and HEEJIN JEONG. "Lifestyle based Benefit Sought and Tour Behaviors among Korean Single Women Travelers" Journal of Tourism Sciences 38, no.1 (2014) : 55-77.