2014, Vol.38, No.1

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

Although the importance of food tourism is growing, few studies have examined food tourists behavior in depth. This study opens up a new direction for the topic by linking tourists' behavior in searching for information on food tourism. The objectives of this study are: 1) to classify food tourists by food preference and food neophobia; 2) to examine whether there are differences in their behaviour in searching for information among the different types of food tourists; 3) to examine if the presence of their previous experience influences their informational search behavior. For this study, informational search behavior has been categorized into three factors: the types of food tourism resources, the types of informational sources, and the extent of efforts required to carry out the search. Survey participants have provided their previous travel experiences with their informational search behavior. The findings show that tourists have different informational search behavior depending on the level of their food involvement and food neophobia, and based on their previous experience. This study provides practical implications on the development of food tourism management strategies.

This study identifies the consumption values of domestic tourists who used 'Rail-ro' free rail pass. This study analyzes the difference of preference tour activities among the classified group. For this empirical survey, 213 tourists who used the 'Rail-ro' free rail pass from January 21st to 25th, and February 26 to 28, visiting five selected cities, were selected as the sample group through face-to-face surveys. The results can be summarized as follows: Firstly, five factors for the consumption values were extracted such as "functional value", "social value", "emotional value", "epistemic value" and "conditional value". Secondly, four cluster groups were segmented based on five factors by cluster analysis: "multi-purpose type", "simple type", "substantial type", and "deviational type". Thirdly, there was a difference among the four groups in preference for their tour activities. Such findings can be helpful to promote domestic tourism in young people who are relatively inexperienced domestic tourists, as well as enhance the marketing strategy for the Rail-ro free rail pass.

The aim of this current study was to investigate the different benefits sought by single Korean womean and their outbound tour behavior. For this study, a survey was conducted with single women (aged 25-34, living alone). Out of 475 distributed questionnaires, 264 were analyzed (55.58% response rate). The data was analyzed as follows: factor analysis, reliability, cluster analysis, discriminant variable, one-way ANOVA analysis using SPSS. the resuls of this study are as follows: First, through factor analysis, Korean single women lifestyles were categorized into five factors, and the benefits sought were divided into four factors. Second, the respondents were classified into three groups by cluster analysis: Low Energy group, Moderate Energy group, and High Energy group. Third, according to the results in conducting the one-way ANOVA test, the Low Energy group, Moderate Energy group and High Energy group were significantly different in terms of benefits sought in their outbound tour behavior. By understanding the results from this study, tourism industry practitioners can be aided in developing tourist products.