Measuring Willingness to Pay for Attributes of Ecotourism in Dokdo Using A Choice Experiment (선택형실험(CE)을 이용한 독도 생태관광의 속성별 지불의사금액 측정)

Tae-Kyun Kim (김태균); Choong-Ki Lee (이충기); LEE DAE EUN (이대은)

Measuring Willingness to Pay for Attributes of Ecotourism in Dokdo Using A Choice Experiment

Journal of Tourism Sciences
Abbr : JTS
2014, 38(1), pp.137~154
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Tae-Kyun Kim ¹, Choong-Ki Lee ², LEE DAE EUN ²

¹경북대학교
²경희대학교

Accredited

ABSTRACT

The purpose of this study was to estimate the marginal willingness to pay (MWTP) for attributes of ecotourism in Dokdo using a choice experiment. Attributes include ecotourism courses, interpretive service by professional guide, transportation, and prices. Their levels include course A, B or C for ecotourism, yes or no for interpretive service, ferryboat or helicopter for transportation, and six levels of prices from KRW 50,000 to 300,000. To this end both onsite and Internet surveys were conducted for residents in 16 metropolitan cities and provinces. The results of multinominal logit model show that course B and C, interpretive service, transportation, price, age, and income were statistically significant in explaining the probability of participation in Dokdo ecotourism. The results also indicate that MWTPs of changing course A to B and C were increased as KRW 78,823 and 110,620, respectively. MWTP of changing from no interpretation to interpretation was increased as KRW 60,517. MWTP of changing from ferryboat to helicopter was increased as KRW 10,667, but the former seems to be practically economical.

KEYWORDS

Dokdo, Attribute, Choice experiment, Willingness to pay

Citation status

* References for papers published after 2023 are currently being built.

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This paper was written with support from the National Research Foundation of Korea.

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