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@article{ART001847712},
author={Yu-Kyoung Kim and Chang Pyong Kwon},
title={Perceived benefits of airline loyalty programs : using scale of Mimouni-Chaabane & Volle(2010)},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2014},
volume={38},
number={1},
pages={155-177}

TY - JOUR
AU - Yu-Kyoung Kim
AU - Chang Pyong Kwon
TI - Perceived benefits of airline loyalty programs : using scale of Mimouni-Chaabane & Volle(2010)
JO - Journal of Tourism Sciences
PY - 2014
VL - 38
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 155
EP - 177
SN - 1226-0533
AB - American Airlines launched a loyalty program in 1981 and this program has significantly effected airline competitiveness. Although many airlines have operated this kind of program, the related effects vary. This study examines the relationships between perceived benefits, satisfaction, and loyalty of these loyalty programs using Structural Equation Models (SEM). A total of 340 respondents were randomly chosen in the summer of 2013. The results of the study reveal that perceived benefits of monetary savings, exploration, entertainment, and recognition related to loyalty programs of airline have a significant effect on satisfaction, and satisfaction is a significant antecedent factor of loyalty. Moreover, perceived effects (monetary savings, entertainment, and social) have an effect on loyalty of airline loyalty programs. These results suggest that the loyalty program of an airline may be a critical factor for competitiveness in the airline industry.
KW - Airline loyalty programs;Perceived benefits;Satisfaction;Loyalty
DO -
UR -
ER -

Yu-Kyoung Kim and Chang Pyong Kwon. (2014). Perceived benefits of airline loyalty programs : using scale of Mimouni-Chaabane & Volle(2010). Journal of Tourism Sciences, 38(1), 155-177.

Yu-Kyoung Kim and Chang Pyong Kwon. 2014, "Perceived benefits of airline loyalty programs : using scale of Mimouni-Chaabane & Volle(2010)", Journal of Tourism Sciences, vol.38, no.1 pp.155-177.

Yu-Kyoung Kim, Chang Pyong Kwon "Perceived benefits of airline loyalty programs : using scale of Mimouni-Chaabane & Volle(2010)" Journal of Tourism Sciences 38.1 pp.155-177 (2014) : 155.

Yu-Kyoung Kim, Chang Pyong Kwon. Perceived benefits of airline loyalty programs : using scale of Mimouni-Chaabane & Volle(2010). 2014; 38(1), 155-177.

Yu-Kyoung Kim and Chang Pyong Kwon. "Perceived benefits of airline loyalty programs : using scale of Mimouni-Chaabane & Volle(2010)" Journal of Tourism Sciences 38, no.1 (2014) : 155-177.

Yu-Kyoung Kim; Chang Pyong Kwon. Perceived benefits of airline loyalty programs : using scale of Mimouni-Chaabane & Volle(2010). Journal of Tourism Sciences, 38(1), 155-177.

Yu-Kyoung Kim; Chang Pyong Kwon. Perceived benefits of airline loyalty programs : using scale of Mimouni-Chaabane & Volle(2010). Journal of Tourism Sciences. 2014; 38(1) 155-177.

Yu-Kyoung Kim, Chang Pyong Kwon. Perceived benefits of airline loyalty programs : using scale of Mimouni-Chaabane & Volle(2010). 2014; 38(1), 155-177.

Yu-Kyoung Kim and Chang Pyong Kwon. "Perceived benefits of airline loyalty programs : using scale of Mimouni-Chaabane & Volle(2010)" Journal of Tourism Sciences 38, no.1 (2014) : 155-177.