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Impact of Tourists' Authenticity Experiences on their Post-Tour Assessment at a Cultural Heritage Site: Moderating Effects of their Motives

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2014, 38(2), pp.11-32
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Choi, Jeong-Ja 1

1동국대학교

Accredited

ABSTRACT

It has previously been proven that tourists' authenticity experiences have significant impacts on their post-tour assessment. The purpose of this study is to examine the moderating role of tourists' motives between their authenticity experiences(object-based objective, existential) and post-tour assessment and explore the structural relationships among them. A total of 479 usable data were collected in one of the Korea's representative cultural tourist destinations, Gyeongju and analyzed utilizing structural equation model. Firstly, it was shown a good fit of the structural model among tourists' object-based objective authenticity, existential authenticity, and their post-tour assessment. Secondly, all the hypotheses testing the relationships among tourists' object-related and existential authenticity experiences and post-tour assessment were adopted. Finally, it was found that tourists' motives(culture, healing) did not play the moderating roles in the relationships between object-based and existential authenticity experiences and post-tour assessment. This study provides an insight into the relationships among tourists' motives, authenticity experiences, and post-tour assessment and implications for future research.

Citation status

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