Examining the Relationships among the Gambling Passion, Corporate Social Responsibility, Responsible Gambling, and Behavioral Intention in the Casino Industry (카지노산업의 갬블링 열정, 사회적 책임 및 책임도박, 그리고 행동의도 간 영향관계 연구)

Lee Choong-Ki (이충기)

Examining the Relationships among the Gambling Passion, Corporate Social Responsibility, Responsible Gambling, and Behavioral Intention in the Casino Industry

Journal of Tourism Sciences
Abbr : JTS
2014, 38(4), pp.205~226
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Lee Choong-Ki ¹

¹경희대학교

Accredited

ABSTRACT

The purpose of this study was to investigate the relationships among gambling passion, corporate social responsibility(CSR), responsible gambling(RG), and behavioral intention(BI) in the casino industry. Gambling passion consists of harmonious passion(HP) and obsessive passion(OP). CSR is composed of economic, legal, and philanthropic responsibility. RG consists of compulsory and supplementary responsibility activities. To achieve the study objectives an onsite survey was conducted for visitors to K-Casino. The results of structural equation modelling indicate that HP had a positive effect on legal, economic, and philanthropic CSR, and compulsory RG and supplementary RG. OP had a negative effect on legal, economic, and philanthropic CSR and compulsory and supplementary RGs. Specifically HP had the highest impact on philanthropic CSR positively and the lowest impact on compulsory RG. Also, OP had the highest impact on philanthropic CSR negatively and the lowest impact on supplementary RG. The results reveal that both CSR and RG had a positive effect on BI.

KEYWORDS

Gambling passion scale, Corporate social responsibility, Responsible gambling, Behavioral intention, Casino

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This paper was written with support from the National Research Foundation of Korea.

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