Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
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The Structural Relationships between the Post Tourist’s Gaze and their Outdoor Recreation Participation on Decision Making Process
- Journal of Tourism Sciences
- Abbr : JTS
- 2014, 38(5), pp.159-183
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Kim Jinok Susanna 1, Kim, Nam Jo 1
1한양대학교
Accredited
ABSTRACT
This study aims to examine how a tourist's 'post-gaze' in TV reality programs can influence their decision-making process to engage in the participation of outdoor recreational activities, and to investigate the structural relationship link between these two entities. In order to analyze the decision-making process, a model of goal-directed behavior, including the factor of weather influence on the structural equation method, were adopted. An on-site survey collected 403 samples for analysis. Results from this study found that prior experience, and family affection, have a statistically significant effect on attitude. In addition, attitude, subjective norm, positive anticipated emotion, and negative anticipated emotion, all have a significant effect on desire. While perceived behavioral control does not have significant effect on desire, it has significant effect on behavior intention. Desire was shown to have a great effect on behavior intention.
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This paper was written with support from the National Research Foundation of Korea.