@article{ART001879813},
author={Yun, Ja-Yon and SEOHO UM},
title={Analysing the Effects of the Smart-phone App in Changing Visitors’ Attitudes toward Cultural Heritage Tourism: An Application of a Quasi-field Experiment Design},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2014},
volume={38},
number={5},
pages={279-289}
TY - JOUR
AU - Yun, Ja-Yon
AU - SEOHO UM
TI - Analysing the Effects of the Smart-phone App in Changing Visitors’ Attitudes toward Cultural Heritage Tourism: An Application of a Quasi-field Experiment Design
JO - Journal of Tourism Sciences
PY - 2014
VL - 38
IS - 5
PB - The Tourism Sciences Society Of Korea
SP - 279
EP - 289
SN - 1226-0533
AB - This study was conducted to identify whether or not the effects of a smart-phone application called 'Hwaseong Haeng-gung' ('Haeng-gung fortress') could change visitors’ attitudes toward cultural heritage tourism. For this, 46 students were paired according to socio-demographics and were assigned into either control group, or an experiment group, respectively. Attitudes toward cultural heritage tourism were measured before and after their visit to the Hwaseong Haeng-gung site. The control group's attitude of both before and after the visit to the fortress were compared to experiment group's attitude. Both groups attitude was found to be significantly changed from before and after the visit; the experiment group's attitude changes were not significantly different from control group's attitude changes. The current research findings indicate that the 'Hwaseong Haeng-gung' application fails to significantly change visitors' attitudes toward cultual heritage tourism. The implications of this research are discussed for further development in this area.
KW - Quasi-field experiment;Tourism interpretation;Smart-phone applications for tourism communication;Visitors' attitudes toward cultural heritage tourism
DO -
UR -
ER -
Yun, Ja-Yon and SEOHO UM. (2014). Analysing the Effects of the Smart-phone App in Changing Visitors’ Attitudes toward Cultural Heritage Tourism: An Application of a Quasi-field Experiment Design. Journal of Tourism Sciences, 38(5), 279-289.
Yun, Ja-Yon and SEOHO UM. 2014, "Analysing the Effects of the Smart-phone App in Changing Visitors’ Attitudes toward Cultural Heritage Tourism: An Application of a Quasi-field Experiment Design", Journal of Tourism Sciences, vol.38, no.5 pp.279-289.
Yun, Ja-Yon, SEOHO UM "Analysing the Effects of the Smart-phone App in Changing Visitors’ Attitudes toward Cultural Heritage Tourism: An Application of a Quasi-field Experiment Design" Journal of Tourism Sciences 38.5 pp.279-289 (2014) : 279.
Yun, Ja-Yon, SEOHO UM. Analysing the Effects of the Smart-phone App in Changing Visitors’ Attitudes toward Cultural Heritage Tourism: An Application of a Quasi-field Experiment Design. 2014; 38(5), 279-289.
Yun, Ja-Yon and SEOHO UM. "Analysing the Effects of the Smart-phone App in Changing Visitors’ Attitudes toward Cultural Heritage Tourism: An Application of a Quasi-field Experiment Design" Journal of Tourism Sciences 38, no.5 (2014) : 279-289.
Yun, Ja-Yon; SEOHO UM. Analysing the Effects of the Smart-phone App in Changing Visitors’ Attitudes toward Cultural Heritage Tourism: An Application of a Quasi-field Experiment Design. Journal of Tourism Sciences, 38(5), 279-289.
Yun, Ja-Yon; SEOHO UM. Analysing the Effects of the Smart-phone App in Changing Visitors’ Attitudes toward Cultural Heritage Tourism: An Application of a Quasi-field Experiment Design. Journal of Tourism Sciences. 2014; 38(5) 279-289.
Yun, Ja-Yon, SEOHO UM. Analysing the Effects of the Smart-phone App in Changing Visitors’ Attitudes toward Cultural Heritage Tourism: An Application of a Quasi-field Experiment Design. 2014; 38(5), 279-289.
Yun, Ja-Yon and SEOHO UM. "Analysing the Effects of the Smart-phone App in Changing Visitors’ Attitudes toward Cultural Heritage Tourism: An Application of a Quasi-field Experiment Design" Journal of Tourism Sciences 38, no.5 (2014) : 279-289.
