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The Relationship between Campers' Specialization and Pro-Environmental Behaviour

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2014, 38(7), pp.13-33
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Kim Hyun Jung 1 Yoo, Kwang-Min 2 Kim, Nam Jo 1

1한양대학교
2호원대학교

Accredited

ABSTRACT

The aim of this article is to classify campers’ characteristics according to their recreation specialization level and to identify differences in pro-environmental behavior (PEB) amongst the sub-groups. The results show that there is a specialization stage of domestic campers, and respondents were divided into categories of high, medium, and low specialization according to their single specialization Index. There were significant differences in several factors of PEB among three groups. The high specialization group uses more environmentally friendly products, separates waste, and prepares for camping in advance, compared to the low specialization group. This study proposes that recreation specialization can be a useful theoretical background for understanding a recreationist’s PEB, and that providing differentiated marketing and educate programs, according to the level of specialization, is needed for efficient management and planning of a camping ground.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.