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@article{ART001910215},
author={CHOO SEUNG WOO},
title={A Study on Exploring Farm-Inn Selection Attributes Using AHP},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2014},
volume={38},
number={7},
pages={57-72}

TY - JOUR
AU - CHOO SEUNG WOO
TI - A Study on Exploring Farm-Inn Selection Attributes Using AHP
JO - Journal of Tourism Sciences
PY - 2014
VL - 38
IS - 7
PB - The Tourism Sciences Society Of Korea
SP - 57
EP - 72
SN - 1226-0533
AB - The ‘farm-inn’ accommodation sector is becoming increasingly popular in many rural destinations. Identifying the most prominent attributes that affect the ‘farm-inn’ selection by the visitor, may help to develop rural tourism destinations. Hence, the present study attempts to utilize the analytical hierarchy process (AHP), based on pair-wise comparisons between criteria. This may permit construction of an evaluation structure, with criteria and associated weights, in favor of ‘farm-inn’ selection in rural destinations. A case study with a three-level evaluation structure is constructed and tested. Given the high degree of consistency and accuracy with respect to pair-wise comparisons using computed weights and priorities in this study, the evaluation of the ‘farm-inn’ selection system can be utilized as a marketing tool for DMOs in rural destinations.
KW - Farm-inn;Selection attribute;Rural destination;AHP;DMO: Destination marketing organizer
DO -
UR -
ER -

CHOO SEUNG WOO. (2014). A Study on Exploring Farm-Inn Selection Attributes Using AHP. Journal of Tourism Sciences, 38(7), 57-72.

CHOO SEUNG WOO. 2014, "A Study on Exploring Farm-Inn Selection Attributes Using AHP", Journal of Tourism Sciences, vol.38, no.7 pp.57-72.

CHOO SEUNG WOO "A Study on Exploring Farm-Inn Selection Attributes Using AHP" Journal of Tourism Sciences 38.7 pp.57-72 (2014) : 57.

CHOO SEUNG WOO. A Study on Exploring Farm-Inn Selection Attributes Using AHP. 2014; 38(7), 57-72.

CHOO SEUNG WOO. "A Study on Exploring Farm-Inn Selection Attributes Using AHP" Journal of Tourism Sciences 38, no.7 (2014) : 57-72.

CHOO SEUNG WOO. A Study on Exploring Farm-Inn Selection Attributes Using AHP. Journal of Tourism Sciences, 38(7), 57-72.

CHOO SEUNG WOO. A Study on Exploring Farm-Inn Selection Attributes Using AHP. Journal of Tourism Sciences. 2014; 38(7) 57-72.

CHOO SEUNG WOO. A Study on Exploring Farm-Inn Selection Attributes Using AHP. 2014; 38(7), 57-72.

CHOO SEUNG WOO. "A Study on Exploring Farm-Inn Selection Attributes Using AHP" Journal of Tourism Sciences 38, no.7 (2014) : 57-72.