Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
The Effects of Experiential Sport Events: Focused on 'Nike Training Runs'-
- Journal of Tourism Sciences
- Abbr : JTS
- 2014, 38(7), pp.97-121
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
KIM, JI SUN 1, Shin, Hak-Seung 1, Chul Jeong 1, Lee, Hoon 1
1한양대학교
Accredited
ABSTRACT
In this study, the marketing effects of the ‘Nike Training Run’ are analyzed. Specifically, the conceptual relationships among event service quality, event satisfaction, event participation intention, brand attitude and purchasing intention are examined. The study shows that through mediation of event satisfaction, brand attitude is positively influenced by event service quality, which has no direct relationship with brand attitude. Second, event service quality has a positive influence upon participation intention by mediating event satisfaction. Third, event satisfaction has a positive influence upon event participation intention by partially mediating brand attitude. Fourth, event satisfaction has a positive influence upon purchasing intention by mediating brand attitude. This study discovered a difference of marketing effects between participatory sport events and sponsorship events, and identified behavior intention from brand attitudes.
Statistics
-
452 Viewed
-
2 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
고계성
/ 2009
/
A Study of Service Quality on Sport Event Participants’ Satisfactions and Behavioral Intentions: A Case of Jeju Ironman Triathlon Race in 2007
/ 관광연구저널
/ 한국관광연구학회
23(3)
: 45~60
[journal]
고호석
/ 2009
/
The Relationship among Service Quality of Sports Event, Participants' Satisfaction, Re-Participation Intention, Word-of-Mouth Intention
/ 관광연구
/ 대한관광경영학회
24(5)
: 175~195
[journal]
김보미
/ 2012
/
Relationship of Professional Baseball Title Sponsor Image Congruity to Brand Equity and Purchase Intention
/ 한국사회체육학회지
/ 한국사회체육학회
49(49)
: 331~342
[journal]
김성훈
/ 2005
/
The Effects of Affect Induced by Public Service Advertising on Advertising effects
/ 광고학연구
/ 한국광고학회
16(1)
: 163~181
[journal]
김요한
/ 2009
/
The Influence of Congruence between Event and Sponsor on Attitude toward the Sponsor : Mediating Role of Sponsor Motive, Sponsor Credibility, and Attitude toward the Event
/ 한국광고홍보학보
/ 한국광고홍보학회
11(2)
: 38~70
[journal]
김용만
/ 2003
/
The Effect of Perceived Promotion of Sponsor for 2002FIFA World Cup Korea/Japan on Brand Loyalty
/ 한국체육학회지
/ 한국체육학회
42(1)
: 359~368
[journal]
김용만
/ 2009
/
The effect of service quality of sport event on service quality of sport brand, brand satisfaction, quality of relationship, and attitude toward brand
/ 한국체육학회지
/ 한국체육학회
48(2)
: 233~244
[journal]
김용만
/ 2012
/
The Structural Relationship Among Attributes of Sport Event, Participation Satisfaction, Brand Image, Brand Attitude and Brand Loyalty
/ 한국체육학회지
/ 한국체육학회
51(5)
: 371~384
[journal]
김용만
/ 2003
/
The Effect of Service Quality of Inline Skate Event on the Title Sponsor Image, Attitude toward Brand, Purchase behavior, and Recommendation Intention
/ 한국스포츠산업경영학회지
/ 한국스포츠산업경영학회
8(2)
: 175~189
[journal]
김용만
/ 2007
/
Constructive Relationship between Brand Personality, Brand identification, Brand Satisfaction, Brand Affect, and Brand Loyalty of Sports Goods
/ 체육과학연구
/ 국민체육진흥공단 부설 한국스포츠개발원
18(4)
: 160~172
[journal]
김용만
/ 2007
/
Structural Relationship among Spectatorship Value, Team Identification,
Team Emotion and Repurchase Intention for Professional Baseball Spectators
/ 한국스포츠산업경영학회지
/ 한국스포츠산업경영학회
12(3)
: 37~50
[journal]
김주연
/ 2009
/
The relations among service quality, satisfaction, and behavioral intention: The case of Seoul Food Festival
/ 외식경영연구
/ 한국외식경영학회
12(1)
: 315~336
[journal]
김홍록
/ 1997
/ 스포츠 이벤트의 효과와 기획에 관한 이론적 고찰
/ 한국사회체육학회지
8
: 171~176
[web]
/ 2013
/ 나이키 트레이닝 런 공식 블로그
/ blog.naver.com/thehumanrace
[other]
동아일보
/ 2013
/ 재미로 뛴 10km 마라톤... 그녀가 내 가슴속으로 달려왔다: 마라톤 문화 바꾸는 2030
[journal]
류동수
/ 2012
/
The Relationships Among Brand Equity, Customer Satisfaction, Brand Attitude, and Intention to Stay in Sport Event
/ 한국체육학회지
/ 한국체육학회
51(3)
: 193~206
[journal]
류동수
/ 2012
/
The Effects of Sport Event Experience on Brand Equity
/ 한국사회체육학회지
/ 한국사회체육학회
49(49)
: 49~62
[journal]
박정희
/ 2011
/
The Case Study of Experience Marketing for Brand Strategy
/ 조형미디어학
/ 한국일러스아트학회
14(3)
: 67~76
[journal]
박조원
/ 2009
/
Perception on the Service Quality of Serious Film Festival Visitors and their Satisfaction
/ 관광연구논총
/ 관광연구소
21(1)
: 3~23
[journal]
석부길
/ 2011
/
The relation among Perceived Quality of Sports Brands, Brand Value and Attitude
/ 한국체육과학회지
/ 한국체육과학회
20(4)
: 687~696
[journal]
석혁기
/ 2002
/
스포츠 이벤트 관광활성화를 통한 스포츠 산업의 전방
/ 한국체육과학회지
/ 한국체육과학회
11(2)
: 357~368
[journal]
손해경
/ 2013
/
An Analysis of Structural Relationships between Festival quality, Perceived value, Satisfaction, Loyalty, and Expenditure: A Case of Gyeongbuk Yeongdeok Snow-crab Festival
/ 관광학연구
/ 한국관광학회
37(4)
: 187~210
[journal]
안병수
/ 2007
/
The Relationahip among the Image of Corporate Sports Sponsorship, Consumer's Purchase and Brand Attitude, Royalty
/ 한국 스포츠 리서치
/ 한국스포츠리서치
18(2)
: 509~518
[journal]
오선영
/ 2011
/
The Effect of Experience on Brand Attitude, Satisfaction and Behavior Intentions in Festival: Icheon Rice Cultural Festival
/ 관광레저연구
/ (사)한국관광레저학회
23(3)
: 7~22
[journal]
오아라
/ 2010
/
The Effects of Corporate Image on Title Sponsorship Disability sports on Brand Attitude and Purchase Intention
/ 한국특수체육학회지
/ 한국특수체육학회
18(2)
: 81~94
[book]
우종필
/ 2012
/ 우종필 교수의 구조방정식모델 개념과 이해
/ 한나래출판사
[journal]
유현순
/ 2005
/
The Causal Relationship of the Attitude, Involvement and Corporate Image of the Sports Event Participants
/ 한국체육학회지
/ 한국체육학회
44(6)
: 777~788
[journal]
윤설민
/ 2009
/
A Study for Characteristics and Effect Relationship among Participation Motivation, Satisfaction, BehavioralIntentions of Sport-Event Spectators:A Case of 2007 Hansol Korea Open
/ 관광레저연구
/ (사)한국관광레저학회
21(2)
: 125~144
[journal]
정강환
/ 2004
/
Festival Visitors' Satisfactions and its Influences on Recognition of Local Cultural Tourism - Focused on Geumsan Insam Festival -
/ 관광레저연구
/ (사)한국관광레저학회
16(2)
: 287~303
[journal]
이광수
/ 2012
/
The Effect of Social Responsibility of Professional Soccer Title Sponsor on Sponsor Image, Sponsor Identification, Sponsor Trust and Sponsor Loyalty
/ 한국체육과학회지
/ 한국체육과학회
21(6)
: 801~812
[journal]
이병기
/ 2011
/
The Influence of Participation Satisfaction, Re-participation and Participation Motives of Sports Event
/ 한국스포츠학회
/ 한국스포츠학회
9(3)
: 337~346
[journal]
이상일
/ 2004
/
Brand Recognition Analysis - Sponsorship of 3on3-basketball tournament
/ 한국체육학회지
/ 한국체육학회
43(6)
: 677~688
[journal]
이승재
/ 2011
/
Development Process of Consumer-Brand Relationships Through the Brand Experience
/ 마케팅논집(Journal of Marketing Studies)
/ 한국전략마케팅학회
19(2)
: 21~39
[journal]
이연택
/ 2006
/ 축제서비스품질, 방문객만족, 방문객불만족 및 방문객충성도
/ 관광연구논총
(18)
: 3~22
[journal]
이유라
/ 2009
/
The Impact of Participation Motives on the Satisfaction by Sports Event Participants' Lifestyle
/ 호텔관광연구
/ 한국호텔관광학회
11(1)
: 44~57
[journal]
이유재
/ 2000
/ 고객만족 연구에 관한 종합적 고찰
/ 소비자학연구
11(2)
: 139~166
[book]
이정학
/ 2012
/ 스포츠마케팅
/ 한국학술정보(주)
[journal]
이종갑
/ 2000
/ 기업의 스포츠마케팅에 관한 고찰
/ 논문집
7
: 61~82
[journal]
이태용
/ 2008
/
Influence of Service Quality of Aged Sports on Service Satisfaction for Non-profit Organization
/ 한국콘텐츠학회 논문지
/ 한국콘텐츠학회
8(11)
: 375~385
[journal]
이태용
/ 2010
/
Study on Effects of Brand attitude of Companies Sponsoring Silver Sports on the Improvement of the Company Image and the Purchase Behavior
/ 한국스포츠산업경영학회지
/ 한국스포츠산업경영학회
15(6)
: 97~109
[journal]
임상택
/ 2006
/ 스포츠 이벤트 스폰서십의 상업성과 비상업성에 따른 기업이미지 및 이벤트 소비자 태도와의 영향관계 연구
/ 관광레저연구
18(4)
: 399~414
[journal]
장경수
/ 2009
/
The Effects of Sports Event Service Quality on the Participants' Satisfaction, Local Image and Behavioral Intension
/ 대한경영학회지
/ 대한경영학회
22(5)
: 3111~3128
[journal]
전병길
/ 2006
/
Study of Service Quality Improvement on K-League for Promoting Sports Tourism: Comparison of Residential and Non-Residential Spectators
/ 관광레저연구
/ (사)한국관광레저학회
18(2)
: 79~95
[journal]
조태수
/ 2009
/
An Influence of Sports Event Service Quality and Customer's Satisfaction on Customer's Behavioral Intention - Centering on Participants in Tennis Match for Tennis Club Members -
/ 한국스포츠산업경영학회지
/ 한국스포츠산업경영학회
14(1)
: 55~71
[journal]
지민준
/ 2011
/
An influence of sports event service quality on customer satisfaction, and customer loyalty, and revisit
/ 컨벤션 연구
/ 한국컨벤션학회
11(1)
: 47~69
[journal]
차석빈
/ 2006
/
Relationship between full-course marathoners' service satisfaction and their re-attendance intention: The 2003 JoongAng Seoul Marathon
/ 관광학연구
/ 한국관광학회
30(2)
: 13~30
[book]
채서일
/ 1996
/ 사회과학조사방법론
/ 학현사
[book]
Aaker, D. A.
/ 1991
/ Managing Brand Equity: Capitalizing On The Value of A Brand Name
/ Free Press
[journal]
Baker, D. A.
/ 2000
/ Quality, satisfaction and behavioral intentions
/ Annals of Tourism Research
27(3)
: 785~804
[journal]
Berry, L.
/ 1969
/ The components of department store image : A theoritical and empirical analysis
/ Journal of Retailing
45(1)
: 3~20
[journal]
Brady, M. K.
/ 2002
/ Performance-only measurement of service quality : A replication and extension
/ Journal of Business Research
55(1)
: 17~31
[confproc]
Cloes, M.
/ 2000
/ Motivation and Satisfaction of Participants and Spectators Attending Mass Sport Events
/ In Proceedings of the 8th European Association for Sport Management Congress. European Association for Sport Management Congress
[journal]
Cobb-Walgren, C. J.
/ 1995
/ Brand equity, brand preference, and purchase intent
/ Journal of Advertising
24(3)
: 25~40
[journal]
Cole, S. T.
/ 2006
/ Examining the mediating role of festival visitors’ satisfaction in the relationship between service quality and behavioral intentions
/ Journal of Vacation Marketing
12(2)
: 160~173
[book]
De Mozota, B. B.
/ 2003
/ Design Management : Using Design To Build Brand Value And Corporate Innovation
/ Allworth Press
[journal]
Del Bosque, I. R.
/ 2008
/ Tourist satisfaction a cognitiveaffective model
/ Annals of Tourism Research
35(2)
: 551~573
[journal]
Edell, J. A.
/ 1987
/ The power of feelings in understanding advertising effects
/ Journal of Consumer Research
14(3)
: 421~433
[book]
Fishbein, M.
/ 1975
/ Belief, Attitude, Intention, and Behavior:An Introduction to Theory and Research
/ Addison-Wesley Publishing Company
[book]
Graham, S.
/ 1995
/ The Ultimate Guide To Sport Event Management & Marketing
/ Irwin
[journal]
Howat, G.
/ 1999
/ The relationships between service problems and perceptions of service quality, satisfaction, and behavioral intentions of Australian public sports and leisure center customers
/ Journal of Park and Recreation Administration
17(2)
: 42~64
[journal]
Kelley, S. W.
/ 2001
/ Consumer perceptions of service quality attributes at sporting events
/ Journal of Business Research
54(2)
: 161~166
[book]
Kotler, P.
/ 1994
/ Marketing Management: Analysis, Planning, Implementing And Control
/ Prentice-Hall
[journal]
Ko, Y. J.
/ 2005
/ A hierarchical model of service quality for the recreational sport industry
/ Sport Marketing Quarterly
14(2)
: 84~97
[journal]
Koo, G. Y.
/ 2006
/ Effect of perceived sport event and sponsor image fit on consumers' cognition, affect, and behavioral intentions
/ Sport Marketing Quarterly
15(2)
: 80~90
[journal]
Lee, J.
/ 2004
/ Service quality, satisfaction, and behavioral intention among forest visitors
/ Journal of Travel &Tourism Marketing
17(1)
: 73~82
[journal]
Leischnig, A.
/ 2011
/ Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination
/ Journal of Retailing and Consumer Services
18(3)
: 218~223
[journal]
Levin, A. M.
/ 2001
/ The impact of sports sponsorship on consumers' brand attitudes and recall : The case of NASCAR fans
/ Journal of Current Issues & Research in Advertising
23(2)
: 23~31
[journal]
Mackenzie, S. B.
/ 1986
/ The role of attitude toward the ad as a mediator of advertising effectiveness : A test of competing explanation
/ Journal of Marketing Research
23(2)
: 130~143
[journal]
Caro, L. M.
/ 2007
/ Consumer satisfaction with a periodic reoccurring sport event and the moderating effect of motivations
/ Sport Marketing Quarterly
16(2)
: 70~81
[journal]
Murray, D.
/ 2002
/ The relationships among service quality, value, satisfaction, and future intentions of customers at an Australian sports and leisure centre
/ Sport Management Review
5(1)
: 25~43
[journal]
Oliver, R. L.
/ 1980
/ A cognitive model of the antecedents and consequences of satisfaction decisions
/ Journal of Marketing Research
: 460~469
[journal]
Parasuraman, A.
/ 1985
/ A conceptual model of service quality and its implications for future research
/ The Journal of Marketing
: 41~50
[journal]
Parasuraman, A.
/ 1988
/ Servqual
/ Journal of Retailing
64(1)
: 12~40
[journal]
Shonk, D. J.
/ 2008
/ Service quality, satisfaction, and intent to return in event sport tourism
/ Journal of Sport Management
22(5)
: 587~602
[journal]
Spreng, R. A.
/ 1996
/ An empirical examination of a model of perceived service quality and satisfaction
/ Journal of Retailing
72(2)
: 201~214
[journal]
Taylor, S. A.
/ 1994
/ An assessment of the relationship between service quality and customer satisfaction in the formation of consumers' purchase intentions
/ Journal of Retailing
70(2)
: 163~178
[journal]
Tsuji, Y.
/ 2007
/ Consumer satisfaction with an action sports event
/ Sport Marketing Quarterly
16(4)
: 199~208
[journal]
Xiucheng, F.
/ 2003
/ Study on Competitiveness of Service Firms : A Customer Perceived Value Perspective
/ Nankai Business Review
6
: 009~
[journal]
Yuan, J. J.
/ 2008
/ The effects of quality and satisfaction on awareness and behavioral intentions : Exploring the role of a wine festival
/ Journal of Travel Research
46(3)
: 279~288