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@article{ART001920911},
author={Cha, Sung-Mi and Lee, Hye-Won },
title={Understanding the Eating-out Information Use Experience Using Critical Incident Technique: Focus on Comparison among Media},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2014},
volume={38},
number={8},
pages={345-367}

TY - JOUR
AU - Cha, Sung-Mi
AU - Lee, Hye-Won
TI - Understanding the Eating-out Information Use Experience Using Critical Incident Technique: Focus on Comparison among Media
JO - Journal of Tourism Sciences
PY - 2014
VL - 38
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 345
EP - 367
SN - 1226-0533
AB - This study shows that consumers' positive and negative experiences in eating-out information from media sources using the Critical Incident Technique(CIT). In order to assess the consumer experience toward three different media(broadcasting, web and printed media), face-to-face interview was conducted. The samples were consisted of 100 respondents, and the contents of interview scripts were categorized as positive and negative critical incidents. In positive critical incidents, we collected the five major factors in the broadcast media, five major factors in the web media, and three major factors in the printed media. In negative critical incidents, we collected the five major factors in the broadcast media, four major factors in the web media, and four major factors in the printed media. Findings indicated that media should provide eating-out information using different communication strategy according to media types.
KW - Critical incident technique;Positive experience;Negative experience;Eating-out information;Media
DO -
UR -
ER -

Cha, Sung-Mi and Lee, Hye-Won . (2014). Understanding the Eating-out Information Use Experience Using Critical Incident Technique: Focus on Comparison among Media. Journal of Tourism Sciences, 38(8), 345-367.

Cha, Sung-Mi and Lee, Hye-Won . 2014, "Understanding the Eating-out Information Use Experience Using Critical Incident Technique: Focus on Comparison among Media", Journal of Tourism Sciences, vol.38, no.8 pp.345-367.

Cha, Sung-Mi, Lee, Hye-Won "Understanding the Eating-out Information Use Experience Using Critical Incident Technique: Focus on Comparison among Media" Journal of Tourism Sciences 38.8 pp.345-367 (2014) : 345.

Cha, Sung-Mi, Lee, Hye-Won . Understanding the Eating-out Information Use Experience Using Critical Incident Technique: Focus on Comparison among Media. 2014; 38(8), 345-367.

Cha, Sung-Mi and Lee, Hye-Won . "Understanding the Eating-out Information Use Experience Using Critical Incident Technique: Focus on Comparison among Media" Journal of Tourism Sciences 38, no.8 (2014) : 345-367.

Cha, Sung-Mi; Lee, Hye-Won . Understanding the Eating-out Information Use Experience Using Critical Incident Technique: Focus on Comparison among Media. Journal of Tourism Sciences, 38(8), 345-367.

Cha, Sung-Mi; Lee, Hye-Won . Understanding the Eating-out Information Use Experience Using Critical Incident Technique: Focus on Comparison among Media. Journal of Tourism Sciences. 2014; 38(8) 345-367.

Cha, Sung-Mi, Lee, Hye-Won . Understanding the Eating-out Information Use Experience Using Critical Incident Technique: Focus on Comparison among Media. 2014; 38(8), 345-367.

Cha, Sung-Mi and Lee, Hye-Won . "Understanding the Eating-out Information Use Experience Using Critical Incident Technique: Focus on Comparison among Media" Journal of Tourism Sciences 38, no.8 (2014) : 345-367.