The Evaluation of Importance-Performance on the Education Program for Human Resource Development in Rural Tourism (농촌관광 인적자원 육성 교육프로그램에 대한중요도-만족도 평가)

Song Wangu (송완구); Lee, Seung-Hyun (이승현); Cho, Yong-Hyun (조용현)

The Evaluation of Importance-Performance on the Education Program for Human Resource Development in Rural Tourism

Journal of Tourism Sciences
Abbr : JTS
2014, 38(9), pp.265-290
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Song Wangu ¹, Lee, Seung-Hyun ², Cho, Yong-Hyun ²

¹세종대학교
²세종대학교 호텔관광대학

Accredited

ABSTRACT

The purpose of this research is to evaluate importance-performance of the education program which is conducted by local governments for human resource development. In addition, implications to develop and conduct the education program for human resource development will be presented. To achieve this purpose, the data was obtained via an empirical survey of the human resource education programs participants in five local governments. Findings indicated that practical contents of education which enhanced operation capacity were considered the most important factor, and the lecturer’s education progress ability and practice-oriented program were showed as high performance factors. The results of Importance-Performance comparative analysis, “proper education time”, “providing relative information”, “help job performance”, “administration support” in education management factor and “discover resources”, “network and quality management”, "observe good performance cases”, “understand agriculture and rural culture” in education contents factor were in high important, but low performance. For these factors, it is required to make an effort for improvement.

KEYWORDS

Rural tourism, Human resource, Education program, Importance-performance analysis

Citation status

* References for papers published after 2023 are currently being built.

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