Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
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The Effects of Visiting Motivation and Participants' Attitude on the Satisfaction and Loyalty: Focus on the Incheon Pantaport Rock Festival
- Journal of Tourism Sciences
- Abbr : JTS
- 2014, 38(9), pp.315-337
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Kim, Seong-Jo 1, lim jae moon 2, Yoo Chang Keun 3
1세종대학교 호텔관광경영학과
2백석문화대학교
3경민대학교
Accredited
ABSTRACT
The purpose of this study was to identify the relationship among participants motivaton, attitude and satisfaction, loyalty component of music festival through SEM(Structured Equation Model). A survey was conducted from August 10 to August 12, 2012. A total of 350 questionnaires were collected and 314 questionnaires were used. The results of this study are as follows: Firstly, it was found that experience & entertainment factor of participants motivation had a positively significant influence on affective attitude, however, there was not any significant influence on cognitive attitude, in the second place, concern for musician and sense of place factors of participants motivation had a positively significant influence on cognitive attitude, but, there was not any significant influence on affective attitude. Secondly, it was found that the cognitive attitude had a statistically positive effect on affective attitude and satisfaction, but there was not any significant influence on loyalty. Thirdly, it was found that the affective attitude had a positively significant influence on satisfaction and loyalty.
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