Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Analysis of Strategic Factors and Priority for Developing Integrated Resort Casino Using AHP
- Journal of Tourism Sciences
- Abbr : JTS
- 2015, 39(2), pp.69-84
- DOI : 10.170861JTS.2015.39.1.69
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
Lee Choong-Ki 1, Kim, Nam-Hyun 2
1경희대학교
2동국대학교
Accredited
ABSTRACT
The objective of this study is to identify successful strategic factors and priority for the development of Integrated Resort(IR) casino in Korea. The study proposed a hierarchical structure for the assessment of strategic factors for IR casino. To achieve this objective this study employed Analytic Hierarchy Process(AHP) and Delphi methods with 31 casino related experts. Delphi data were collected from the experts using an online survey through e-mail. The experts suggested five main factors with 39 components which included game facilities, casino service & marketing, themed facilities, hotel/convention facilities, and corporate responsible management. The results of AHP indicate that the most important factor of IR casino development was the development of themed facilities and landmarks, followed by casino service and marketing, hotel/restaurant, convention facilities, table game, atmosphere of casino, Corporate Social Responsibility(CSR), and slot machine. The findings will provide policy makers and developers with significant insights in preparing for the development of strategic IR casino.
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