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Personal Factors Influencing on Expenditure Size of Inbound Cruise Tourists

임철수 1 Ko, Dong Woo 2

1한국관광공사 인력개발원
2대구대학교

Accredited

ABSTRACT

This research explores determinants of the expenditure amount by cruise tourists. All five variables, including destination-related factors (past visiting experience, stay duration, satisfaction of harbor, and loyalty to harbor), as well as cultural background (language area) were anticipated to relate to the amount spent, while the variable of income level was expected to not be significantly related to expenditure. The raw data using 2,785 participants from ‘A Survey of 2013 Inbound Cruise Tourists’ were applied for testing the hypotheses, with some correction. The results showed that none of the independent variables of the five had a significant effect on expenditure. However linguistic types (i.e., Chinese, Japanese, & English speaking participants) had an influence on expenditure and moderating effect on the relationship between the others five independent variables and the dependent variable. In conclusion, the fact that language reflects the respondents’ cultural characteristics to determine his/her consuming behavior and expending size is discussed as well as future research possibilities.

Citation status

* References for papers published after 2022 are currently being built.