Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Market Segmentation of NFC Service Users By Big 5 Personality:Case of Cosmetics & Beauty Expo, Osong Korea 2013
- Journal of Tourism Sciences
- Abbr : JTS
- 2015, 39(2), pp.119-134
- DOI : 10.170861JTS.2015.39.1.119
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
CHUNG NAMHO 1, Hyunae Lee 1, Koo Chulmo 1
1경희대학교
Accredited
ABSTRACT
This study assumes that exhibition attendees’ cognition, attitude and behavior towards use of cutting-edge information technology newly adopted in the Cosmetics and Beauty Expo in Osong Korea 2013, may differ according to attendees' personality characteristics. This study therefore attempts to segment the exhibition attendees using cluster analysis based on the Big Five-Factor model. Three segments were identified: passive, neurotic, and an active attendees group, furthermore significant differences in terms of cognition, attitude and behavior toward NFC were observed. Among these three segments, especially the neurotic attendees group shows the highest level of complexity and resistance towards using NFC, even though this group perceives usefulness of NFC and visited the booth due to the information from NFC. Based on these results, this study recommends that exhibition marketers who plan to adopt NFC within their exhibitions to target the neurotic attendees segment.
Statistics
-
416 Viewed
-
91 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
고미영
/ 2012
/
Market Segmentation of Local Festival Visitors by Benefit Sought:A Case Study of the Jeju Olle Walking Festival
/ 관광학연구
/ 한국관광학회
36(5)
: 93~113
[journal]
KIM YUNHI
/ 2009
/
An Exploratory Study on Influencing Factorsof Travelers' Unplanned Spatial Behavior
/ 관광학연구
/ 한국관광학회
33(1)
: 381~399
[journal]
김혜선
/ 2009
/
Market Segmentation of Sports Toto Participants Using Gambling Passion Scale
/ 관광연구저널
/ 한국관광연구학회
23(1)
: 21~34
[journal]
이경전
/ 2013
/ 박물관 및미술관의 근접 무선 통신 기술 적용 사례와활용 방안 연구
/ 문화예술경영학연구
6(1)
: 29~51
[journal]
이미숙
/ 2011
/
A Study of Purchasing Behaviors on Female Markets Segmented by Clothing Image Preference
/ Family and Environment Research
/ 대한가정학회
49(1)
: 93~106
[journal]
이민수
/ 2006
/
A Benefit Segmentation of Tourists in Rural Areas
/ 관광학연구
/ 한국관광학회
30(6)
: 219~240
[journal]
이주현
/ 2012
/
Segmentation of Tourism Festival Visitors by Experience Realms: Focus on Pine and Gilmore`s Experience Realms
/ 관광학연구
/ 한국관광학회
36(2)
: 81~100
[book]
이충기
/ 2011
/ 관광조사통계분석
/ 대왕사
[journal]
이충기
/ 2011
/
Market Segmentation of Casino Visitors: Case of Japanese and Chinese Tourists to Korea
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
20(1)
: 159~172
[journal]
이충기
/ 2013
/
A Study of Visitors’ Motivation and Market Segmentation of the EXPO 2012 Yeosu Korea
/ 관광학연구
/ 한국관광학회
37(5)
: 29~50
[journal]
이호규
/ 2012
/
Factors Affecting the Resistance of DTV Adoption Combining the Theory of Diffusion of Innovation and Innovation Resistance Model
/ 방송통신연구
/ 한국방송학회
(80)
: 78~111
[journal]
정남호
/ 2014
/
The Impact of Exhibition Attendee’s Big 5 Personality Traits and Organizational Support on the Exhibition Satisfaction : Mediating Role of NFC Adoption and Playfulness Value
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
23(3)
: 201~223
[journal]
최명희
/ 2013
/
An Application Case of Utility Tag-based Convention Service System: Cosmetics and Beauty Expo, Osong Korea 2013
/ Information Systems Review
/ 한국경영정보학회
15(3)
: 111~128
[journal]
Agarwal, R.
/ 1999
/ Are individual differences germane to the acceptance of new information technologies?
/ Decision Sciences
30(2)
: 361~391
[journal]
Bao, Y.
/ 2009
/ Organizational resistance to performance-enhancing technological innovations : A motivation-threat-ability framework
/ Journal of Business & Industrial Marketing
24(2)
: 119~130
[book]
Cervone, D.
/ 2008
/ Personality : Theory and research
/ John Wiley and Sons
[journal]
Chung, N.
/ 2014
/ Extrinsic and intrinsic motivation for using a booth recommender system service on exhibition attendees’ unplanned visit behavior
/ Computers in Human Behavior
30
: 59~68
[journal]
Davis, F. D.
/ 1989
/ Perceived usefulness, perceived ease of use, and user acceptance of information technology
/ MIS Quarterly
13(3)
: 319~340
[journal]
Digman, J. M.
/ 1990
/ Personality structure : Emergence of the five-factor model
/ Annual Review of Psychology
41(1)
: 417~440
[confproc]
Dubey, A. K.
/ 2011
/ Step-up analysis and generalization approach for Trusted NFC application Development for enhancing real time use Location
/ Communication Systems and Network Technologies(CSNT). 2011 International Conference on. IEEE
: 318~322
[book]
Fishbein, M.
/ 1975
/ Belief, attitude, intention and behavior : An introduction to theory and research
/ Addison-Wesley
[journal]
Frank, R. E.
/ 1965
/ Market segmentation and the effectiveness of a brand's price and dealing policies
/ Journal of Business
38(2)
: 186~200
[book]
Hair, J. F.
/ 2006
/ Multivariate data analysis
/ Pearson Prentice Hall
[journal]
Hsi, S.
/ 2005
/ RFID enhances visitors' museum experience at the Exploratorium
/ Communications of the ACM
48(9)
: 60~65
[journal]
Hwang, Y. H.
/ 2010
/ A theory of unplanned travel decisions : Implications for modeling on-the-go travelers
/ Information Technology & Tourism
12(3)
: 283~296
[journal]
Kah, J. A.
/ 2014
/ Beyond adoption of travel technology : Its application to unplanned travel behaviors
/ Journal of Travel & Tourism Marketing
31(6)
: 667~680
[journal]
Kim, H. W.
/ 2007
/ Value-based adoption of mobile internet : An empirical investigation
/ Decision Support Systems
43(1)
: 111~126
[journal]
Kim, H. W.
/ 2009
/ Investigating user resistance to information systems implementation : A status quo bias perspective
/ MIS Quarterly
33(3)
: 567~582
[journal]
Kleijnen, M.
/ 2009
/ An exploration of consumer resistance to innovation and its antecedents
/ Journal of Economic Psychology
30(3)
: 344~357
[confproc]
Koo, C.
/ 2013
/ Smart tourism of the Korea : A case study
/ PACIS 2013Proceedings
[book]
Kotler, P.
/ 1994
/ Analysis, planning, implementation and control
/ Prentice-Hall
[confproc]
Kounavis, C. D.
/ 2012
/ Enhancing the tourism experience through mobile augmented reality : Challenges and prospects
/ In the Proceedings of the 2nd Advances in Hospitality and Tourism Marketing & Management(AHTMM 2012)Conference
[journal]
Landers, R. N.
/ 2006
/ An investigation of Big Five and narrow personality traits in relation to Internet usage
/ Computers in Human Behavior
22(2)
: 283~293
[journal]
Lee, C. K.
/ 2000
/ A comparative study of Caucasian and Asian visitors to a Cultural Expo in an Asian setting
/ Tourism Management
21(2)
: 169~176
[journal]
Leung, R.
/ 2010
/ A review of personality research in the tourism and hospitality context
/ Journal of Travel & Tourism Marketing
27(5)
: 439~459
[book]
Maddi, S. R.
/ 1989
/ Personality theories : A comparative analysis
/ Dorsey Press
[journal]
McCrae, R. R.
/ 1987
/ Validation of the five-factor model of personality across instruments and observers
/ Journal of Personality and Social Psychology
52(1)
: 81~90
[journal]
McElroy, J. C.
/ 2007
/ Dispositional factors in internet use : Personality versus cognitive style
/ MIS Quarterly
31(4)
: 809~820
[confproc]
Ok, K.
/ 2010
/ Current benefits and future directions of NFC services
/ Education and Management Technology (ICEMT), 2010 International Conference on. IEEE
[journal]
Parasuraman, A.
/ 2000
/ Technology Readiness Index(TRI)a multiple-item scale to measure readiness to embrace new technologies
/ Journal of Service Research
2(4)
: 307~320
[journal]
Park, D. B.
/ 2009
/ Segmentation by motivation in rural tourism : A Korean case study
/ Tourism Management
30(1)
: 99~108
[journal]
Pesonen, J.
/ 2012
/ Near field communication technology in tourism
/ Tourism Management Perspectives
4
: 11~18
[journal]
Ram, S.
/ 1987
/ A model of innovation resistance
/ Advances in Consumer Research
14(1)
: 208~212
[book]
Ronay, E.
/ 2013
/ Information and Communication Technologies in Tourism 2014
/ Springer International Publishing
: 565~577
[journal]
Tuten, T. L.
/ 2001
/ Understanding differences in web usage : The role of need for cognition and the five factor model of personality
/ Social Behavior and Personality : An International Journal
29(4)
: 391~398
[journal]
Tynan, A. C.
/ 1987
/ Market segmentation
/ Journal of Marketing Management
2(3)
: 301~335
[journal]
Wang, D.
/ 2012
/ The role of smartphones in mediating the touristic experience
/ Journal of Travel Research
51(4)
: 371~387
[journal]
Wu, J. H.
/ 2008
/ Testing the technology acceptance model for evaluating healthcare professionals'intention to use an adverse event reporting system
/ International Journal for Quality in Health Care
20(2)
: 123~129
[journal]
Yoo, K. H.
/ 2011
/ Influence of personality on travel-related consumer-generated media creation
/ Computers in Human Behavior
27(2)
: 609~621
This paper was written with support from the National Research Foundation of Korea.