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Roles and Effects of Visitors' Place Attachment in Interpretation of Cultural Heritage Tourism

Ko, Dong Wan 1 황금희 2

1경기대학교
2경기대학교 여가관광개발학과

Accredited

ABSTRACT

Place attachment is human's strong emotional bond with a specific environmental settings, and there are numerous studies on the topic. The study tested whether place attachment mediates the relationship between interpretation and place satisfaction in cultural heritage tourism. The survey site of Changgyeonggung is UNESCO World Heritage as well as Royal Palace in Korea. The structural equation modeling technique was conducted with the sample of 337 visitors. The three hypotheses and research model which were developed from the previous researches of interpretation and place attachment were supported. The most significant theoretical contribution is that place attachment in settings of cultural heritage tourism lays a mediating role. Therefore, the interpretation in cultural heritage tourism should increase visitor's place attachment then it could encourage visitor's repeat visitation.

Citation status

* References for papers published after 2022 are currently being built.