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A Review of Research Trend on Marketing in Hospitality and Tourism

Park, Hee-Jun 1 Chong,Yu-kyeong 1

1세종대학교

Accredited

ABSTRACT

The current research aims to analyse research trends on 417 research articles published from 2012 to 2014 in Journal of Tourism Science. Classifying and analysing researches to understand research trends has been used two methods; classifying using research topic that needs classification system and classifying using key world that has been indicated by authors. The current research analysed 303 research articles out of 417 using a content analysis method based on the research topic particularly in marketing area. 35 marketing topics that has been developed by previous research were applied to present the distribution and two researches were compared the results. In addition the frequency of industries, subjects, research methodologies, and analysis methods that have been studied were also presented to understand the research trends. The results of this research provides future research direction based on the discussion.

Citation status

* References for papers published after 2022 are currently being built.