@article{ART001978399},
author={Park, Hee-Jun and Chong,Yu-kyeong},
title={A Review of Research Trend on Marketing in Hospitality and Tourism},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2015},
volume={39},
number={3},
pages={157-171},
doi={10.170861/JTS.2015.39.1.157}
TY - JOUR
AU - Park, Hee-Jun
AU - Chong,Yu-kyeong
TI - A Review of Research Trend on Marketing in Hospitality and Tourism
JO - Journal of Tourism Sciences
PY - 2015
VL - 39
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 157
EP - 171
SN - 1226-0533
AB - The current research aims to analyse research trends on 417 research articles published from 2012 to 2014 in Journal of Tourism Science. Classifying and analysing researches to understand research trends has been used two methods; classifying using research topic that needs classification system and classifying using key world that has been indicated by authors. The current research analysed 303 research articles out of 417 using a content analysis method based on the research topic particularly in marketing area. 35 marketing topics that has been developed by previous research were applied to present the distribution and two researches were compared the results. In addition the frequency of industries, subjects, research methodologies, and analysis methods that have been studied were also presented to understand the research trends. The results of this research provides future research direction based on the discussion.
KW - Marketing;Research trend;Contents analysis;Hospitality;Hotel;Foodservice;Tourism
DO - 10.170861/JTS.2015.39.1.157
ER -
Park, Hee-Jun and Chong,Yu-kyeong. (2015). A Review of Research Trend on Marketing in Hospitality and Tourism. Journal of Tourism Sciences, 39(3), 157-171.
Park, Hee-Jun and Chong,Yu-kyeong. 2015, "A Review of Research Trend on Marketing in Hospitality and Tourism", Journal of Tourism Sciences, vol.39, no.3 pp.157-171. Available from: doi:10.170861/JTS.2015.39.1.157
Park, Hee-Jun, Chong,Yu-kyeong "A Review of Research Trend on Marketing in Hospitality and Tourism" Journal of Tourism Sciences 39.3 pp.157-171 (2015) : 157.
Park, Hee-Jun, Chong,Yu-kyeong. A Review of Research Trend on Marketing in Hospitality and Tourism. 2015; 39(3), 157-171. Available from: doi:10.170861/JTS.2015.39.1.157
Park, Hee-Jun and Chong,Yu-kyeong. "A Review of Research Trend on Marketing in Hospitality and Tourism" Journal of Tourism Sciences 39, no.3 (2015) : 157-171.doi: 10.170861/JTS.2015.39.1.157
Park, Hee-Jun; Chong,Yu-kyeong. A Review of Research Trend on Marketing in Hospitality and Tourism. Journal of Tourism Sciences, 39(3), 157-171. doi: 10.170861/JTS.2015.39.1.157
Park, Hee-Jun; Chong,Yu-kyeong. A Review of Research Trend on Marketing in Hospitality and Tourism. Journal of Tourism Sciences. 2015; 39(3) 157-171. doi: 10.170861/JTS.2015.39.1.157
Park, Hee-Jun, Chong,Yu-kyeong. A Review of Research Trend on Marketing in Hospitality and Tourism. 2015; 39(3), 157-171. Available from: doi:10.170861/JTS.2015.39.1.157
Park, Hee-Jun and Chong,Yu-kyeong. "A Review of Research Trend on Marketing in Hospitality and Tourism" Journal of Tourism Sciences 39, no.3 (2015) : 157-171.doi: 10.170861/JTS.2015.39.1.157
