@article{ART001986993},
author={Ick-Keun Oh},
title={Senior Citizens' Preference and Attitudes toward Korea's Oriental Medical Tourism: Collaboration between Tourism and Oriental Medical Industries},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2015},
volume={39},
number={4},
pages={11-25}
TY - JOUR
AU - Ick-Keun Oh
TI - Senior Citizens' Preference and Attitudes toward Korea's Oriental Medical Tourism: Collaboration between Tourism and Oriental Medical Industries
JO - Journal of Tourism Sciences
PY - 2015
VL - 39
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 11
EP - 25
SN - 1226-0533
AB - The most important customer of oriental medical tourism is local senior citizens, However, this market has received little attention, whereas more emphasis has been given to international tourists. The purpose of this study is to investigate the relationships among senior citizens' preference to oriental medical service, their attitudes toward the service, and their satisfaction with them. The survey is conducted with senior citizens aged 60 and over who have experienced oriental medical services. The data is collected typical oriental medical tourism destinations such as Daegu, Yeungchun, and Gyeungju in Korea. The findings provide some implications for the further expansion of tourism sector into the oriental medical field and the development of oriental tourism products.
KW - Senior citizens;Oriental medical tourism;Preference;Emotinal attitude;Cognitive attitude;Behavioral attitude;Satisfaction
DO -
UR -
ER -
Ick-Keun Oh. (2015). Senior Citizens' Preference and Attitudes toward Korea's Oriental Medical Tourism: Collaboration between Tourism and Oriental Medical Industries. Journal of Tourism Sciences, 39(4), 11-25.
Ick-Keun Oh. 2015, "Senior Citizens' Preference and Attitudes toward Korea's Oriental Medical Tourism: Collaboration between Tourism and Oriental Medical Industries", Journal of Tourism Sciences, vol.39, no.4 pp.11-25.
Ick-Keun Oh "Senior Citizens' Preference and Attitudes toward Korea's Oriental Medical Tourism: Collaboration between Tourism and Oriental Medical Industries" Journal of Tourism Sciences 39.4 pp.11-25 (2015) : 11.
Ick-Keun Oh. Senior Citizens' Preference and Attitudes toward Korea's Oriental Medical Tourism: Collaboration between Tourism and Oriental Medical Industries. 2015; 39(4), 11-25.
Ick-Keun Oh. "Senior Citizens' Preference and Attitudes toward Korea's Oriental Medical Tourism: Collaboration between Tourism and Oriental Medical Industries" Journal of Tourism Sciences 39, no.4 (2015) : 11-25.
Ick-Keun Oh. Senior Citizens' Preference and Attitudes toward Korea's Oriental Medical Tourism: Collaboration between Tourism and Oriental Medical Industries. Journal of Tourism Sciences, 39(4), 11-25.
Ick-Keun Oh. Senior Citizens' Preference and Attitudes toward Korea's Oriental Medical Tourism: Collaboration between Tourism and Oriental Medical Industries. Journal of Tourism Sciences. 2015; 39(4) 11-25.
Ick-Keun Oh. Senior Citizens' Preference and Attitudes toward Korea's Oriental Medical Tourism: Collaboration between Tourism and Oriental Medical Industries. 2015; 39(4), 11-25.
Ick-Keun Oh. "Senior Citizens' Preference and Attitudes toward Korea's Oriental Medical Tourism: Collaboration between Tourism and Oriental Medical Industries" Journal of Tourism Sciences 39, no.4 (2015) : 11-25.
