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@article{ART001986998},
author={Yang, Soung Hoon and Kim, Byeong Yong},
title={Exploratory Study on Corporate CSV: Semantic Network on Newspapers Text, Focusing on Healing and Culture Marketing},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2015},
volume={39},
number={4},
pages={27-38},
doi={10.170861/JTS.2015.39.1.27}

TY - JOUR
AU - Yang, Soung Hoon
AU - Kim, Byeong Yong
TI - Exploratory Study on Corporate CSV: Semantic Network on Newspapers Text, Focusing on Healing and Culture Marketing
JO - Journal of Tourism Sciences
PY - 2015
VL - 39
IS - 4
PB - The Tourism Sciences Society Of Korea
SP - 27
EP - 38
SN - 1226-0533
AB - This study is aim to explore corporate’s CSV(creating shared value) strategy. Healing as trend and market opportunity and culture marketing as implementation tool are considered at concrete level. To verify structure CSV, the semantic network of healing, culture and marketing in newspaper text are analyzed using Netminer, the SNA software. Research findings suggest the CSV's orientation. First, Defining social and economic values in healing trend and business modeling are needed. Secondly, Integrating culture program with marketing mix are essential. Third, Corporate need to build HVC(hybrid value chain) with culture and art organization. Fourth, by deploying culture marketing, the culture and art audiences and BOP(bottom of pyramid) should be converted into customers. The significance and limitation of research are provided.
KW - Creating shared value;Culture marketing;Semantic network;Healing
DO - 10.170861/JTS.2015.39.1.27
ER -

Yang, Soung Hoon and Kim, Byeong Yong. (2015). Exploratory Study on Corporate CSV: Semantic Network on Newspapers Text, Focusing on Healing and Culture Marketing. Journal of Tourism Sciences, 39(4), 27-38.

Yang, Soung Hoon and Kim, Byeong Yong. 2015, "Exploratory Study on Corporate CSV: Semantic Network on Newspapers Text, Focusing on Healing and Culture Marketing", Journal of Tourism Sciences, vol.39, no.4 pp.27-38. Available from: doi:10.170861/JTS.2015.39.1.27

Yang, Soung Hoon, Kim, Byeong Yong "Exploratory Study on Corporate CSV: Semantic Network on Newspapers Text, Focusing on Healing and Culture Marketing" Journal of Tourism Sciences 39.4 pp.27-38 (2015) : 27.

Yang, Soung Hoon, Kim, Byeong Yong. Exploratory Study on Corporate CSV: Semantic Network on Newspapers Text, Focusing on Healing and Culture Marketing. 2015; 39(4), 27-38. Available from: doi:10.170861/JTS.2015.39.1.27

Yang, Soung Hoon and Kim, Byeong Yong. "Exploratory Study on Corporate CSV: Semantic Network on Newspapers Text, Focusing on Healing and Culture Marketing" Journal of Tourism Sciences 39, no.4 (2015) : 27-38.doi: 10.170861/JTS.2015.39.1.27

Yang, Soung Hoon; Kim, Byeong Yong. Exploratory Study on Corporate CSV: Semantic Network on Newspapers Text, Focusing on Healing and Culture Marketing. Journal of Tourism Sciences, 39(4), 27-38. doi: 10.170861/JTS.2015.39.1.27

Yang, Soung Hoon; Kim, Byeong Yong. Exploratory Study on Corporate CSV: Semantic Network on Newspapers Text, Focusing on Healing and Culture Marketing. Journal of Tourism Sciences. 2015; 39(4) 27-38. doi: 10.170861/JTS.2015.39.1.27

Yang, Soung Hoon, Kim, Byeong Yong. Exploratory Study on Corporate CSV: Semantic Network on Newspapers Text, Focusing on Healing and Culture Marketing. 2015; 39(4), 27-38. Available from: doi:10.170861/JTS.2015.39.1.27

Yang, Soung Hoon and Kim, Byeong Yong. "Exploratory Study on Corporate CSV: Semantic Network on Newspapers Text, Focusing on Healing and Culture Marketing" Journal of Tourism Sciences 39, no.4 (2015) : 27-38.doi: 10.170861/JTS.2015.39.1.27