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The Impact of In-flight Physical Environments on Behavioral Intentions: Focusing on the Luxury Flight

Ryu, Ki Sang 1 Son, Yong-Hyun 1 Woo Jong Kim 1

1세종대학교

Accredited

ABSTRACT

This study explored the dimensions of the physical environment of the luxury flight A380 and examined its influences on pleasure, arousal, and subsequently customer satisfaction and behavioral intentions by using the expanded Mehrabian-Russell model. Data were collected on the luxury flight A380 while in-flight. Exploratory factor analysis found six dimensions of the physical environment of A380: (1) ambience & cleanliness, (2) flight attendants, (3) entertainments & seating comfort, (4) design & signs, (5) layout, and (6) amenities. Results derived from a structural model verified that entertainments & seating comfort and layout positively induced both pleasure and arousal. Design & signs significantly produced favorable pleasure, and flight attendants significantly generated favorable arousal. In addition, both pleasure and arousal had significant effects on customer satisfaction. Finally, behavioral intentions were influenced by pleasure and customer satisfaction. The findings provide meaningful implications for both theoretical and practical aspects in the luxury flight perspective.

Citation status

* References for papers published after 2023 are currently being built.