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Differences in Perception of Evaluation Attributes between Local Residents and International Tourists in Clan Festival: A Case on a International Clan Gathering

Hwang Soo Young 1 Kim, Sung Hyuk 2

1안양대학교
2세종대학교

Accredited

ABSTRACT

International Local communities are increasingly exerting their efforts to attract many international tourists through events such as a clan event festival. There has yet to be development of a model that can be implemented to evaluate the distinct results of each international or local festival from the overall point of view of local residents and the international tourists that participate and enjoy the benefits of the festivals. Therefore, this study aims to identify the differences in perceptions of the attribute evaluation between local residents and international tourists participating in clan event festival. A total of 220 copies of the questionnaire are distributed to local residents and international tourists participating in the clan event festival, and 212(96%) were used as the data for the final mixed method approach. The results are international tourists(China, Hong Kong, Singapore, Taiwan, Republic of Korea and America) and local residents(Malaysia) had significantly differences in their perception of the evaluation attributes of the clan event festival.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.