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A Study on the Effect of Image, Perceived Value of Slow Food on Satisfaction of Slow Food Experience

Taniguchi, Kiyomi 1 Hyun-Ji Kim 1

1동의대학교

Accredited

ABSTRACT

In Korea, recognition about Slow Food is still very low and few studies has been conducted yet. The purpose of this study is to investigate images of Slow Food and to verify the relation between image, perceived value and satisfaction aiming to establish the effective plans to use Slow Food as tourism resources. The analysis result based on the census enforced on the location of 2013 Namyangju International Slow Food Festival is as follows; Firstly, images related to protection of environment and health appeared high level, meanwhile, images related to attractiveness of cooking method and taste appeared low level. Secondly, image of Slow Food was classified into 4 factors. Each factors partially had positive effects on perceived value and all factors had positive effects on satisfaction. Thirdly, perceived value was classified into 4 factors, all of which had positive effects on satisfaction. The suggestions of this study could be summarized that it is important to increase the recognition of overall Slow Food image evenly about every factors, which would result in the higher level of satisfaction of Slow Food experience.

Citation status

* References for papers published after 2022 are currently being built.